Digital Fashion: Challenges and Opportunities w/ NidaSiddiqui, Bonanza & SairaTiwana,PinkBlob

Friday, June 19, 2020, 11:00 AM – 1:00 PM UTC

Brands are very interested in people's attitudes towards the way they look for fashion and how they adopt new technologies especially. How do they stay updated about what is trendy, from who they accept that information and what are the differences in these attitudes among different subcultures as well as different age groups? Also, how do retailers and brands think about these topics?

About this event

Who/what are the biggest influencers of consumers’ buying decisions in clothing and fashion? Who decides what is trendy? Bloggers, celebrities, fashion shows, magazines, friends, apps? How has this evolved over time? How is it likely to evolve in the future?

- Are there differences for different age groups and subcultures?

- Differences for different income levels?

- Differences for different education levels?

What are the elements that influence new technology/service adoption in the fashion retail industry (in sales/marketing)? How did it happen with webstores?

- How are social media influencing the fashion retail industry?

- Who are winning/losing? Good for big/small players?

- Are the dynamics changing?

The panelists would be sharing their best practices that can add value to the audience. 

Check out what happened



Friday, June 19, 2020
11:00 AM – 1:00 PM UTC


11:00 AMNetworking
11:15 AMSG Talk
12:00 PMQuestion and Answer Session
12:30 PMNetworking
1:00 PMClosing Remarks