Digital Fashion: Challenges and Opportunities w/ NidaSiddiqui, Bonanza & SairaTiwana,PinkBlob

Jun 19, 2020, 11:00 AM – 1:00 PM

Brands are very interested in people's attitudes towards the way they look for fashion and how they adopt new technologies especially. How do they stay updated about what is trendy, from who they accept that information and what are the differences in these attitudes among different subcultures as well as different age groups? Also, how do retailers and brands think about these topics?

Virtual event

About this event

Who/what are the biggest influencers of consumers’ buying decisions in clothing and fashion? Who decides what is trendy? Bloggers, celebrities, fashion shows, magazines, friends, apps? How has this evolved over time? How is it likely to evolve in the future?

- Are there differences for different age groups and subcultures?

- Differences for different income levels?

- Differences for different education levels?

What are the elements that influence new technology/service adoption in the fashion retail industry (in sales/marketing)? How did it happen with webstores?

- How are social media influencing the fashion retail industry?

- Who are winning/losing? Good for big/small players?

- Are the dynamics changing?

The panelists would be sharing their best practices that can add value to the audience. 

Check out what happened


  • Saira Tiwana

    The Pink Blob


  • Nida Siddiqui

    Bonanza Garmets Industries

    Head of E commerce



Friday, June 19, 2020
11:00 AM – 1:00 PM UTC


SG Talk
Question and Answer Session
Closing Remarks


  • Iftikhar Hussain

    Startup Grind Lahore



  • Iftikhar Hussain

    Startup Grind

    Chapter Director

  • Khadija Mian

    Startup Grind

    Marketing Executive

  • Kamlish Goswami

    Startup Grind

    Event Manager

  • Laiba Malik

    Startup Grind

    Coordinator Lahore Chapter

  • Aishah Bhatti

    Startup Grind Lahore

    Marketing Executive

  • Kashaf Ijaz

    Startup grind

    Team Member

  • Kainat Nazir

    Community Manager

  • Abdur Rehman

    Ideas Animation Pvt. Ltd.

    Head of Operations

  • Ahmed Vaseer

    Startup Grind Lahore

    Head of Operations


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Fabi Studios

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