Who/what are the biggest influencers of consumers’ buying decisions in clothing and fashion? Who decides what is trendy? Bloggers, celebrities, fashion shows, magazines, friends, apps? How has this evolved over time? How is it likely to evolve in the future?
- Are there differences for different age groups and subcultures?
- Differences for different income levels?
- Differences for different education levels?
What are the elements that influence new technology/service adoption in the fashion retail industry (in sales/marketing)? How did it happen with webstores?
- How are social media influencing the fashion retail industry?
- Who are winning/losing? Good for big/small players?
- Are the dynamics changing?
The panelists would be sharing their best practices that can add value to the audience.
The Pink Blob
CEO
Bonanza Garmets Industries
Head of E commerce
She is currently the CEO of pinkblob , a western clothing brand working on the social enterprises basis by indulging the women of underprivileged areas and teaching them the modern techniques of stitching. She started from Ogilvy , as an account manager on Nestle after completing my MS from BNU in PR and advertising. After serving three years in Ogilvy , she then moved to Red and worked in advertising for couple of more years and left advertising in 2017. Did my diploma in criminology and took sessions for mental growth and well being with underprivileged kids at diff NGO’s. Came on board with pinkblob with in 2019 Oct and relaunched the brand. Ever since then she’ve been looking after it. And fashion influencing, writing political critical blogs , and working on mental health awareness are something’s she does side by side as hobbies.
Nida Siddiqui did Master of Advertising from Szabist. She is the Sr. Manager E-commerce at Bonanza Garments. Before that she was an assistant category manager at TCS E-com Yayvo and Digital strategist at The Brand Crew.
Startup Grind Lahore
Director
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Iftikhar Hussain is an ecosystem builder, consultant, and entrepreneur. He has closely worked with private and public institutions promoting the use of social media to further causes like entrepreneurship, gender rights, women's economic empowerment, and violence against women.
He was the Founder/ VP Business & Strategy at TEC, which is a leading conference management firm in Pakistan, launched DIGIMARK, Pakistan's most premium conference on Digital, and founder of DIGITALK, a monthly digital forum to strengthen the digital ecosystem in Pakistan.
Iftikhar holds a graduate degree in Computer Sciences from University of Central Punjab. He is an IVLP (International Visitor Leadership Program) Alumnus, which is US Department of State’s premier professional exchange program on the theme Social Media Activism. Mr. Hussain is a certified trainer as well as a facilitator from British Council. His signature program "Turning Contacts into References” is one of the most vibrant sessions in universities and incubators throughout the country.
He is the founder of Transforming Hub aiming to bridge the industry-academia gap in a unique way through industry problems paving the way for entrepreneurship. Iftikhar has 14 years of work experience and worked with Ufone, UBL, CodeWeek Magazine, Punjab Commission on the Status of Women, Women Development Department & Niu Media Productions.
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