New Normal for Pakistani Music - Way Forward w/ NatashaNoorani, ZebBangash, FaizaMujahid,NatashaBaig

Lahore
Sun, Jul 5, 2020, 9:00 PM (PKT)

About this event

The music industry has been hit hard by coronavirus with live performance revenue the biggest casualty. As long as bans on large gatherings continue, live performance will not take place. The music industry is also subject to reductions in advertising spending that are happening worldwide. There is a growing list of artists worldwide, delaying releases to later in the year/next year. In part, this is due to the inability to use tours to promote new albums, and live music in general has been dramatically affected.

In this current scenario, music industry is finding new ways to engage with fans. Now, artists are going direct to the fans from their own homes, using services like Instagram, Facebook, YouTube and others. This is not new, but the pandemic has expanded the audience available and accelerated underlying trends in the music industry.

As music consumption is increasingly digital, there is a growing role for third-party platforms in shaping music distribution, discovery and consumer behavior. Just recently, the famous game Fortnite hosted a live rap concert that attracted almost 30 million live viewers, underlining the potential for cross-industry partnerships to engage users and promote artists in a new way. In Pakistan, we still need to see such collaborations on a large scale. However, some effort has been made by artists themselves by collaborating with various actors and musicians online. Are virtual concerts a reality?

In this session, we will be discussing the way forward for Pakistan’s music industry with our esteemed panelists:

1. Zeb Bangash - Singer, Musician and Songwriter

2. Faiza Mujahid - Singer & Songwriter

3. Natasha Noorani - Singer/Musician & Co-Founder Lahore Music Meet

4- Natasha Baig- Singer & Co-Founder of Laal Series, a Production Company.

Session will be moderated by Sophiya Anjam (Radio/TV/Event Host)

Speakers

  • Natasha Baig

    Natasha Baig

    Laal Series

    Cofounder

    See Bio
  • Natasha Noorani

    Natasha Noorani

    Lahore Music Meet

    Cofounder

    See Bio
  • Faiza Mujahid

    Faiza Mujahid

    Singer

    Pakistan's Rocker Girl

    See Bio
  • Zeb Bangash

    Zeb Bangash

    Vocal Artist

    Composer,

    See Bio
  • Moderator

    • Sophiya Anjam

      Sophiya Anjam

      FM 91

      Head of Marketing

      See Bio

    When

    Sunday, Jul 5
    9:00 PM - 10:30 PM (PKT)

    Brought to you by

    • Iftikhar Hussain

      Iftikhar Hussain

      Startup Grind Lahore

      Director

      See Bio
    • Marukh Qadeer

      Marukh Qadeer

      Co-wired

      CEO

      See Bio

    Brought to you by

    • Iftikhar Hussain

      Iftikhar Hussain

      Startup Grind

      Chapter Director

      View Profile
    • Khadija Mian

      Khadija Mian

      Startup Grind

      Marketing Executive

      View Profile
    • Kamlish Goswami

      Kamlish Goswami

      Startup Grind

      Event Manager

      View Profile
    • Laiba Malik

      Laiba Malik

      Startup Grind

      Coordinator Lahore Chapter

      View Profile
    • Aishah Bhatti

      Aishah Bhatti

      Startup Grind Lahore

      Marketing Executive

      View Profile
    • Kashaf Ijaz

      Kashaf Ijaz

      Startup grind

      Team Member

      View Profile