New Normal for Pakistani Music - Way Forward w/ NatashaNoorani, ZebBangash, FaizaMujahid,NatashaBaig

Jul 5, 2020, 4:00 – 5:30 PM

Opportunities & Challenges

Virtual event

About this event

The music industry has been hit hard by coronavirus with live performance revenue the biggest casualty. As long as bans on large gatherings continue, live performance will not take place. The music industry is also subject to reductions in advertising spending that are happening worldwide. There is a growing list of artists worldwide, delaying releases to later in the year/next year. In part, this is due to the inability to use tours to promote new albums, and live music in general has been dramatically affected.

In this current scenario, music industry is finding new ways to engage with fans. Now, artists are going direct to the fans from their own homes, using services like Instagram, Facebook, YouTube and others. This is not new, but the pandemic has expanded the audience available and accelerated underlying trends in the music industry.

As music consumption is increasingly digital, there is a growing role for third-party platforms in shaping music distribution, discovery and consumer behavior. Just recently, the famous game Fortnite hosted a live rap concert that attracted almost 30 million live viewers, underlining the potential for cross-industry partnerships to engage users and promote artists in a new way. In Pakistan, we still need to see such collaborations on a large scale. However, some effort has been made by artists themselves by collaborating with various actors and musicians online. Are virtual concerts a reality?

In this session, we will be discussing the way forward for Pakistan’s music industry with our esteemed panelists:

1. Zeb Bangash - Singer, Musician and Songwriter

2. Faiza Mujahid - Singer & Songwriter

3. Natasha Noorani - Singer/Musician & Co-Founder Lahore Music Meet

4- Natasha Baig- Singer & Co-Founder of Laal Series, a Production Company.

Session will be moderated by Sophiya Anjam (Radio/TV/Event Host)

Check out what happened

Speakers

  • Natasha Baig

    Laal Series

    Cofounder

  • Natasha Noorani

    Lahore Music Meet

    Cofounder

  • Faiza Mujahid

    Singer

    Pakistan's Rocker Girl

  • Zeb Bangash

    Vocal Artist

    Composer,

Moderator

  • Sophiya Anjam

    FM 91

    Head of Marketing

When

When

Sunday, July 5, 2020
4:00 PM – 5:30 PM UTC

Agenda

Opening Remarks
SG Talk
Q& A Session
Networking
Closing Remarks

Hosts

  • Iftikhar Hussain

    Startup Grind Lahore

    Director

  • Marukh Qadeer

    Co-wired

    CEO

Organizers

  • Iftikhar Hussain

    Startup Grind

    Chapter Director

  • Khadija Mian

    Startup Grind

    Marketing Executive

  • Kamlish Goswami

    Startup Grind

    Event Manager

  • Laiba Malik

    Startup Grind

    Coordinator Lahore Chapter

  • Aishah Bhatti

    Startup Grind Lahore

    Marketing Executive

  • Kashaf Ijaz

    Startup grind

    Team Member

  • Kainat Nazir

    Community Manager

  • Abdur Rehman

    Ideas Animation Pvt. Ltd.

    Head of Operations

  • Ahmed Vaseer

    Startup Grind Lahore

    Head of Operations

Partners

Fabi Studios logo

Fabi Studios

Co-Wired logo

Co-Wired

daftarkhwan logo

daftarkhwan

Plan9 logo

Plan9

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