LUMS graduate with specialization in Marketing. 29 years of hand on experience in developing Commercial strategies, commercial planning, PUSH policies, Business plans, Direct and indirect selling, retail development, distribution network development and hiring , training and leading large teams. Starting his career from top FMCGs like NESTLE and PEPSI then moved to Banking Sector and worked in UBL in relationship management. Spent 11 years have been in Telecom Sector with Mobilink as Regional Commercial Director and then with Warid as Head of Sales and Distribution Pakistan.

In 2015 he moved to E-Commerce as Chief Commercial Officer for Saudi Arabia and Pakistan at Rozee.pk. Later in 2016 he formed a company Flash Networks Solutions Pvt Ltd and launched a clothing Brand KHAAKI in 10 cities of Pakistan and U.S.