Pearse Coyle CEO, NVMdurance, a software company whose technology extends the endurance of flash memory.- with offices in Limerick, Ireland & San José, USA. Having been the lead commercial guy with a number of successful Irish tech ventures, Pearse set out to find great technologies in need of commercialisation and this led him to team with up with Joe Sullivan and Conor Ryan whose technology is now shaking up the world of flash memory - from Limerick.