Social Media was never more important, especially when it comes to customer acquisition. That is why we invited Giles Palmer, the founder and CEO of Brandwatch to speak to us at our November event. Giles has an extremely interesting startup success story. He knows the social media world better than anyone and is ready to share with us valuable tips he learned along the way. Yet his story is even more interesting. His business needed three significant pivots until it became one of the global leaders for social media monitoring and analytics. It now serves over 700 brands and businesses in 25 languages. Companies and organisations can glean insights around their brand interests, conduct market research, predict market trends, and more actively engage influencers, customers and prospects. A global company, Brandwatch is headquartered in Brighton, UK and has offices in the United States and Germany.