Vernon Hill II. (Metrobank)

Microsoft UK - Cardinal Place, 80-100 Victoria Street London, SW1E 5JL London
Tue, Sep 23, 2014, 6:00 PM (BST)

About this event

Vernon Hill II. is the Founder and Chairman of Metro Bank. He is often credited with reinventing American banking. He was also the founder, former Chairman and president of Commerce Bank which was acquired for $8.5 billion. In July 2010 he started Metrobank, the first high street bank to open in the UK in more than 100 years. He will share with us his business insights and basics of his effective marketing strategy: Turning Customers into Fans.   

Vernon started his first bank by the age of 26. He applied retail principles from car dealerships and used his insights from developing sites for the very man, who built McDonald's into world's most successful fast food operation, Ray Croc. Here he learned the importance of standardised presentation and scale economies in retailing.

Vernon believes that the value of a bank is in its deposits. He says that customers will be willing to give more of their deposits in exchange for a better banking experience, and that great companies are built by creating Fans not Customers. By applying this philosophy, Vernon built Commerce Bank into one of the largest banks in America with 15,000 team members, 500 branches and $50 billion of assets. It was purchased in July 2007 by TD Financial for $8.5 billion. Commerce Bank was voted the best bank in America in 2006, 2007 and 2008 by JD Power and Associates for its absolute commitment to Customers. It also produced exceptional shareholder returns.

Vernon is Chairman of Pet Plan North America, Hill -Townsend, co-chairman of and principal of Saladworks. He is a graduate of Wharton School of the University of Pennsylvania.

We will talk to Vernon about his incredibly effective marketing tactics, how excellent customer service creates value and long term customer satisfaction and how to disruptive an entire industry.


  • Vernon Hill II.

    Vernon Hill II.


    Vernon is known to have reinvented American banking. He founded Commerce Bank (voted best bank in America by Jd Power in 2006, 2007 and 2008) and was its CEO until it was sold in 2007 for $8.5 billion. In 2010 he founded Metrobank, the first high street bank in the UK in more than 100 years. His mission: to revolutionise the UK banking industry.

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  • When

    Tuesday, Sep 23
    6:00 PM - 9:00 PM (BST)


    Microsoft UK
    Cardinal Place, 80-100 Victoria Street
    SW1E 5JL London

    Microsoft UK
    Cardinal Place, 80-100 Victoria Street LondonSW1E 5JL

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