JK McKnight, the founder of Art of Impact, is our special guest for our first Fireside Chat of 2022. Whether you know JK's story or not, you don't want to miss this opportunity to hear him share his journey and what he is currently working on. Get your ticket and join us at Hopewell on Wednesday, January 19th. Doors open at 5:30 PM and the Fireside Chat begins at 6 PM sharp.
JK McKnight is an entrepreneur, writer, producer, consultant, community builder and environmental activist.
He is best known as the founder of The Forecastle Festival, one of the nation's premier outdoor festivals that draws 75,000 fans for a weekend celebration of music, art and activism® . He is also the founder of The Forecastle Foundation and the experiential agency, Art of Impact.
He graduated from St. Xavier High School and attended the College of Charleston, Bellarmine University, and the University of Louisville.
In 2017, JK was named “Southern of the Year” by Southern Living.
The Forecastle Festival was created in 2002 as a small community gathering in Louisville, KY, and has grown into a major, international attraction, with over 70,000 attendees from 2,192 cities, 49 states and 6 countries. Outside Magazine hailed it as one of the “Top 10 Festivals in the Country” while Rolling Stone deemed it one of the “Coolest Festivals in America”. Additional accolades have followed from The New York Times, LA Weekly, SPIN, Garden & Gun, Outside Magazine, Southern Living and more. It annually posts an economic impact of over $15 million on the City of Louisville.
The Forecastle Foundation is an international environmental 501(c)(3), dedicated to protecting and connecting the world’s natural awesome. It works by partnering with grassroots organizations to conserve the richest reservoirs of life left on the planet. These biodiversity zones, known as “hot spots”, cover just 2.3 % of the Earth’s surface, yet account for 77 percent of all vertebrae species and 50 percent of all plant life. They play a vital role in regulating world temperatures and are highly threatened due to a variety of factors, including development, deforestation, pollution, poaching, and a variety of unsustainable agricultural practices.
The Art of Impact is an experiential agency specializing in festival consulting, experiential marketing, and nonprofit partnerships. Combined together, all three form a new marketing model helping brands engage Gen Z and millennials effectively, while positively impacting their lives and communities.