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Join us for a special panel discussion about how to gain traction during COVID-19 reopening period. This select group of panelists represents a variety of industries and diverse backgrounds to give you various perspectives on how to move forward during this unchartered season for everyone.
• Jennifer Williams, CEO of Cuddle Clones
• Lesa Seibert, CEO of Mightily & Xstreme
• Jordan Turner, Economic Development Manager of Louisville Forward
• Russ Broomell, VP Sales of Open-Xchange
• Dr. Peter Salerno, MD
Economic Development Manager
After leaving her corporate accounting job with the Kroger Company in 2000, Lesa launched not one, but
two successful companies focused on advertising services, website development and digital
marketing. Both firms are located in Louisville, and she serves them as CEO and CFO, overseeing all
facets of the company’s operations, with a focus on strategy, consulting, and finance. Mightily, founded
in 2013, developed quickly into one of the region’s preeminent brand advertising agencies. With a staff
of 35, Mightily provides full-service support to global brands including Seagate and American Printing
House for the Blind, along with regional and local brands like Hosparus, Metro United Way, Frost Brown
Todd, and more. Xstreme Media, founded in 2000, operates based on a nimble, remote-service platform
and focuses on small to medium-sized companies, offering clients template-driven web design along
with internet marketing support.
Giving back to the community is super-important to Lesa, so she is extremely active on multiple boards
and committees. Lesa has served on the Louisville Regional Airport Authority Board since 2013 and
currently serves as Secretary / Treasurer, a position she has held since 2017, and was elected Chair of
the Air Service, Airport Development, and Public Relations Committee in November 2019. She also
served as the 2019/20 Annual Campaign Chair for Metro United Way, on the Venture Connectors Board
as marketing chair, NBA2LOU Board as Marketing Chair, and Louisville Regional Airlift Development, Inc.
Board. On the national stage, Lesa was appointed in March of 2020 to the National Association of
Women Business Owners national board and serves as Vice Chair of the Airports Council International -
North America Commissioners Committee. She was also just honored by Business First Magazine as a
2020 Enterprising Woman. In addition, she was honored by Enterprising Women Magazine as a 2018
Enterprising Woman of the Year, which is a global entrepreneurship award. Lesa was also named a
finalist for the 2019 Business First Entrepreneur of the Year and the 2019 GLI Inc.credible Business
Owner of the Year and was also named the 2017 Louisville Top Marketing Influencer and Top 100
Lesa lives in Owl Creek with her husband Gregg. They have two adult children, Ian Seibert and Brittany
Seibert Swan. In her spare time, she enjoys singing, playing golf, and traveling, as well as doting on her
Jennifer is the founder and CEO of Cuddle Clones, an online retailer that creates soft and adorable plush versions of people’s pets as well as several other custom products meant to celebrate your pet. She has a BS in Mathematics and Business from the University of Puget Sound and an MBA from the University of Louisville. Jennifer spent ten years as a benefits consulting actuary and her last job before making the entrepreneurial leap was with PwC. She is actively involved in the entrepreneurial community in Louisville.
Russ is a collaborative leader who brings energy, positive attitude, and transparency to help companies develop a bias toward action and drive accountability for results. He has over 30 years experience working in both B2B and DTC environments, from startups to the Fortune 500.
In recent years, Russ has served as a founder, advisor, and board member for a number of growing tech companies. He has also served as a volunteer for and board member of a non-profit supporting foster care and adoption.
Lisa Bajorinas LLC
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