Lupina is graduated in Business Administration at CUNEF, where she obtained a scholarship for academic merits with which he showed his value in the business and financial sector.

For some time, she was fully dedicated to the world of banking, first in New York and then in Madrid, during this period she worked few years in capital markets (retail sales distribution), to finally join IDEON as a partner in the area of Financial consultancy.

Lupina Iturriaga's professional career positions herself from an early age as an expert in financial planning and this, together with her entrepreneurial profile, lead her to found Fintonic in Spain.

FINTONIC was born at the end of 2012, being a success among those interested in taking advantage of the benefits offered by new technologies applied to simplify and control personal finances. It is a disruptive business mainly because of the way of communicating and interacting with the users.

Today more than 400,000 users are taking advantage of this application, which offers information in a neutral and objective way, so that any citizen can make the best decisions regarding their money and can contract products directly from the mobile.