Do you remember those days when you had to research thoroughly to find a decent burger place in Madrid?
A few years back when Andoni and Daniela Goicoechea decided to jump into the game, they started a small restaurant specialized in gourmet burgers along with their parents.
Meals were so succulent and kindness of their staff one of their best traits, that soon they were expanding while experimenting and improving their operations model.
This time, we’d like to share the story behind one of the master-minds of this (for now) local success story: Daniela Goicoechea. Former CMO of the company, Architect and Strategist and one of the best marketers in Spain.
Don’t miss the chance to learn first hand how to build a brand everyone loves.
****This event will be hosted in Spanish****
Brandcrops
Cofounder
Venezuelan living in Madrid. Daniela holds a Bachelor of Architecture from the Universidad Simón Bolívar in Caracas-Venezuela and a Masters degree in Strategic Design from IED Master in Madrid-Spain. She jumpstarted Goiko Grill with her brother and parents in 2013. Since then and until 2019 she served as its CMO, and was able to create along with her marketing team, a Spanish Love Brand and a …
Venezuelan living in Madrid. Daniela holds a Bachelor of Architecture from the Universidad Simón Bolívar in Caracas-Venezuela and a Masters degree in Strategic Design from IED Master in Madrid-Spain. She jumpstarted Goiko Grill with her brother and parents in 2013. Since then and until 2019 she served as its CMO, and was able to create along with her marketing team, a Spanish Love Brand and a social media movement that catapulted Goiko’s growth. She proudly earned a National Marketing Award for the company -within other recognitions- and became a keynote speaker that inspired on the matter among entrepreneurs, mainly struggling with her same challenges at first stages. Goiko currently owns 74 restaurants nationwide and employs more than 1200 people, while being a success case for the industry. Daniela calls herself a Love-Storyteller, and she strongly believes in the power of purpose. More recently, she has cofounded Brandcrops, a consultancy firm on brand & marketing.
TestrBox
Madrid Director
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Startup Grind
Director, Success + Community
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