Goiko Grill: We Make Burgers – We Cook Stories

Nov 27, 2019, 6:30 – 9:00 PM

Utopicus, Calle del Principe de Vergara, 112, Madrid, 28002

For those who think everything has been said on brick and mortar businesses, we bring the story behind the co-founder of Goiko Grill, Daniela Goicoechea. Within a few years this company has grown so fast (+70 restaurants) and attracted so much attention that we wanted to dive deep into the day to day operations of a business run by brothers on top of a high tech backend lean operations system.

In-person event

About this event

Do you remember those days when you had to research thoroughly to find a decent burger place in Madrid?

A few years back when Andoni and Daniela Goicoechea decided to jump into the game, they started a small restaurant specialized in gourmet burgers along with their parents.

Meals were so succulent and kindness of their staff one of their best traits, that soon they were expanding while experimenting and improving their operations model.

This time, we’d like to share the story behind one of the master-minds of this (for now) local success story: Daniela Goicoechea. Former CMO of the company, Architect and Strategist and one of the best marketers in Spain.

Don’t miss the chance to learn first hand how to build a brand everyone loves.

****This event will be hosted in Spanish****

Check out what happened


  • Daniela Goicoechea





Wednesday, November 27, 2019
6:30 PM – 9:00 PM UTC


Registration, Networking & Beers
Fireside chat + Q&A
More networking & more beers


  • Carlos Cruz Rastrojo

    iyi events

    Chapter Director

  • Naiara Chaler Albero


    Chapter Co-Director

  • Laura Culillas

    Event Manager


Utopicus logo


Las Muns logo

Las Muns

Le Wagon logo

Le Wagon

IE Entrepreneurship Club logo

IE Entrepreneurship Club

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