In context of Indian Startups, Farm to Fork Supply Chain Startups in India usually refer to startups that are either helping farmers sell their produce directly to consumers. According to a 2019 NASSCOM report, there were more than 450 startups in the agri-tech space in the country. BORN NATURAL, as the name suggests, was born out of love and desire for natural and healthy products. It was founded by a group of likeminded friends looking to bring fresh natural produce to our family and neighbors..Mr Bala Murugan  Co Founder & CEO Born Natural is sharing his vison for his startup and the story behind the success.