Startups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the startup stage to become a viable firm requires extra vigilance. Marketing and getting leads are challenging for any startup or entrepreneur.
Balaji says, "There are two sets of people - one who thinks marketing is a cakewalk, and the other sees it a rocket science. He aims at breaking the myths and to bring it's readers to a middle-ground.
He recently published a book for Startups, 'Marketing -that MBA doesn’t teach you' - a simplified guidance for startups .
He says, "I don't want any upcoming marketer or a start-up to face the hurdles I faced during the early days of my career and this session helps entrepreneurs to take few marketing initiatives with confidence"
Marketer & Author
Balaji is an inbound marketing specialist by day, stand-up comic by night, and a student of criminology by the weekends. He has recently published his book, "MARKETING, that MBA doesn't teach you!" based on his decade-long professional experience. He has worked for several sectors including lifestyle, FMCG, healthcare, legal, ed-tech, energy & power, IT & ITES, media and arts. He is a rep…
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