Startups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the startup stage to become a viable firm requires extra vigilance. Marketing and getting leads  are challenging for any startup or entrepreneur. 

Balaji  says, "There are two sets of people - one who thinks marketing is a cakewalk, and the other sees it a rocket science. He aims at breaking the myths and to bring it's readers to a middle-ground. 

He recently published a  book for Startups,  'Marketing -that MBA doesn’t teach you' - a simplified guidance for startups .

He says, "I don't want any upcoming marketer or a start-up to face the hurdles I faced during the early days of my career and this session helps entrepreneurs to take few marketing initiatives with confidence"