Branding distinguishes a product or service from competitors and makes your Business recognizable to customers. Two tier towns, still need to understand on how to build a strong brand which communicates, attracts and brings loyal customers.
Mr.Sajan P , Vice President - Creative, Rubecon Communications having 20+ years of expertise in Branding and Advertising. He has worked as Creative Director for various Premuim brand commercials like CavinKare. Nippon Paint. Prince Jewellery, Aircel , Hatsun, Aashirvad Atta , Lenova and many more.
Mr. Sajan for Startup Grind Madurai, sharing his experiences on his works and tutors the significance of Branding.
The sessions covers
1. Role and Importance of Branding
2. Components/ Ingredients of Branding
3. How branding improves recognizing your product among customers
4. Creating a suitable Brand Image and Brand Personality
5. Positioning your brand through advertising with illustrations
Who can get benefited?
Entrepreneurs, Startup owners, SME Owners and Management / Business Students can get benefited.
Rubecon Communications
Vice President - Creative
Mr. Sajan P is a Business Post Graduate who started his journey as Copy writer in Mudra Communications Chennai and his notable works for brands - Satyam Online, Henko, Raj TV, Ashok Leyland and Hitachi Air conditioner. Then he pursued as Cretaive Group Head in McCann Erickson, Chennai and handled Brands like Tata Indicom, Kohinoor Condoms, Durex Condoms, Nescafe , Aashirvaad Atta and Dolphy TV…
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