Roy believes that innovation and open communications are essential to a successful business. This led Roy to found MyMedia, a digital agency that brings innovation to businesses. MyMedia has built many high profile digital businesses for companies such as Sensis, Auspost, NovaFM. Roy leads teams in both Melbourne, Australia and Shanghai, China.

Roy also founded MMGN.com following his passion in gaming. It is the biggest Australian video games community, where millions of gamers talk about games, learn about games and make new friends. Roy has raised capital for MMGN with a number of leaders in Australian digital space, including those behind 99Designs, Pollenizer and Hitwise.

Roy is an advisory board member for Starfish Ventures in social and gaming. Roy started Silicon Beach Melbourne, one of the largest digital entrepreneur gatherings in Australia. He is also a mentor at AngelCube and PushStart. Roy has a Computer Science degree from the University of Melbourne.