After studying journalism Ruud Hendriks (1959) started his career as a DJ on board legendary pirate station Radio Caroline. At the age of 20 he got his first opportunity as a TV-reporter and with public broadcaster Veronica. During a 9-year period Ruud anchored many Dutch TV programs mainly on news, current-affairs and sports.
He initiated the first non-stop Newsradio format in the Netherlands and several innovative TV formats.
In the late eighties Ruud became a co-founder of Sky Radio and Radio 10. In 1989 he wrote the business plans for TV stations RTL4 and RTL5 and became their first program director. Under his tenure RTL became the market leading TV broadcaster in the Netherlands.
In 1992 Ruud became President of NBC Europe in Londen and transformed Superchannel into NBC Superchannel and finally into CNBC Europe.
Back in the Netherlands where he became an executive member of TV-production company Endemol Entertainment. When Ruud joined in 1994 the company operated in 3 countries, when he left in 2001 Endemol had subsidiaries in 21 countries. Market value grew from 135 million Euros’ to 5.3 Billion.
During his stint at Endemol he was responsible for all its online activities, international expansion and distribution. Amongst others he developed the online business model for “Big Brother” making Endemol the most profitable online company of the Netherlands in the late nineties. He played a key role in Endemol’s I.P.O, the start of failed sports channel Sport 7, and the 2000 take over of the company by Telefonica from Spain.
After Endemol Ruud accepted several supervisory board positions at Eyeworks TV, Dutch bank Theodoor Gilissen and a member of the advisory boards of BSUR (ad agency), MAS Services, AIMgen (neuromarketing) and Mobitto (mobile sales).
Ruud is a regular speaker about innovation and media at seminars and host of two weekly current-affairs programs at BNR Newsradio.
Ruud is a co-founder of Startupbootcamp Amsterdam and Startupbootcamp Global.
Founded in 2010, Startupbootcamp is a global accelerator that operates industry focused startup accelerator programs. SBC currently runs 21 programs in 17 cities across the globe including : Amsterdam, Barcelona, Berlin, Cape Town, Chengdu, Istanbul, London, Melbourne, Mexico City, Miami, Dubai, Mumbai, New York, Rome, and Singapore. Startupbootcamp programs run in different industry verticals, including FinTech, Insurtech, CyberSecurity, Commerce, Smart City & Living, Smart Transportation & Energy, IoT, FoodTech and Digital Health. We currently accelerate an average 200+ startups per year.
Startupbootcamp has a portfolio of 580+ startups that have raised A$524million in funding with an average of A$1.4m. 78% are active after 4 years. SBC has seen 16 exits. 120+ corporate startups have been launched and accelerated for Fortune 500 companies.
Energy Australia, Dius and Spotless have joined SBC as the launch partners for the 2018 Energy Program which is currently accelerating 10 energy startups from around the globe in its Melbourne startup hub.
In response to client demand for corporate innovation acceleration Ruud Hendriks together with his business partner Patrick de Zeeuw have founded two other companies: Innoleaps and The Talent Institute.
Innoleaps helps large companies like Unilever, Vodafone, Liberty Global, Philips, Rabobank, ING Bank, JDE coffee, FrieslandCampina, Ahold Delhaize, Heineken, ING Bank, Rabobank, Vivat and many other Fortune 500 companies with:
Implementing Lean transformation, cultural change and startup tactics in global corporations
Developing an innovation portfolio
Business model innovation
Corporate Startup Engagement;
Shifting from a managerial to an intrapreneurial culture;
Enabling open innovation
The Talent Institute empowers Innovation & Transformation through Talent & Training.
Innovation is driven by people, therefore we started The Talent Institute to train and educate employees and new talents on the Skills, Tools and Mindset to accelerate Innovation.
Over the last years, we trained over 2500+ employees of Fortune 500 companies and developed different Talent programs that helped accelerate Innovation and Growth teams. From startups and scale-ups to Innovation teams at multinationals.