On Tuesday, April 9th, Chris Farinacci, Chief Operating Officer for Asana, will take the Start-Up Grind stage to introduce Asana to Australia's tech and entrepreneurial community, sharing details on their newest office opening in Sydney and the recent ANZ launch of Asana for Marketing and Creative Teams. Asana is a leading work management platform, helping teams organize and manage all of their work, from small projects to strategic initiatives. Headquartered in San Francisco with offices in New York, Dublin, Sydney and Tokyo coming soon, Asana has more than 60,000 paying organizations and millions of free organizations across 195 countries. Leading Australian companies, including BHP, Fujitsu, Ray White Real Estate and Xero, rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.
As Asana's Chief Operating Officer, Chris Farinacci leads business growth and go-to market efforts, including sales, marketing, business development and customer operations. A B2B industry vet with over 25 years of experience in enterprise technology, Farinacci has led global marketing for Google’s enterprise and education businesses, and served in executive roles for Hara, Oracle, i2 and Agile Software. Farinacci sits on the Board of Directors for Area 1 Security and is an Advisor for Y Combinator, lending guidance and mentorship on enterprise and go-to-market strategies for Y Combinator Continuity Fund companies. He holds a Bachelor of Science in Mechanical Engineering for The Ohio State University.