Alex and Anthony Zaccaria, are the Founders of Linktree, the Australian tech platform giving users the ability to connect followers to their entire online ecosystem — not just one feed. Founded in 2016 and the first tool in market of its kind, Linktree helps users to share more, sell more, curate more and grow more. It’s become the front door to the online world of more than 3 million users worldwide (including the likes of Alicia Keys, Jamie Oliver and Chelsea Handler) and an invaluable tool for brands, influencers and celebrities online.
Just like Stripe and Slack before them, Linktree created a tool that many people didn’t know they even needed, and subsequently a new industry off the back of that.
The Melbournian Zaccaria brothers, Alex and Anthony originally set out to solve a pain point for the music industry - Instagram only allows one link in a user’s profile.
What started as a fix for #linkinbio, has grown into a multi-platform tool for connecting followers beyond a single social media channel – it links to a user’s entire online ecosystem.
From Alicia Keys directing followers to her website and YouTube posts, to side-hustlers linking to their etsy page and blog posts, Linktree re-connects the fragmented social internet for the user’s benefit, whilst leveraging integrations with the likes of Amazon, Shopify, PayPal and Stripe.
Bootstrapped and global from day one - 90% of the user base is outside of Australia - the platform goes beyond Instagram; it’s used on YouTube, Twitch and even in place of the likes of Squarespace or Wix.