5 Step Social Media Strategy (Easy Marketing for the Non-Marketer)

July 23, 2020, 11:30 PM UTC – July 24, 2020, 12:30 AM UTC

Marketing your business, brand or organization is hard! Most marketing resources assume that you know your customer and that they are engaging with you. But how do you create awareness and build your followers in the beginning? This workshop will help you design a simple strategy to increase your numbers and drive traffic to your sites.

About this event

5 Step Social Media Strategy (Easy Marketing for the Non-Marketer)

Marketing your business, brand or organization is hard! Most marketing resources assume that you know your customer and that they are engaging with you. They hardly ever show you how to create awareness when you're introducing yourself to your potential customers, client, and the community. In order to create your funnel and convert prospects into sales, you have to first make them aware that you exist. How do you do that when you're not a marketer or a social media guru? If that describes you, then this is the workshop for you!

Hosted by the Startup Grind Memphis Chapter Director, LaKeisha Harrison, she designed this workshop after learning a lot about social media, making a ton of mistakes, and spinning her wheels on graphics when she couldn't afford to pay someone to create them. These 5 simple steps will allow you to create a beginner marketing campaign that will help you:

1. Simplify your marketing

2. Automate your posting

3. Increase your number of posts

4. Understand how to maximize your marketing copy to create content

5. Find the right tools and software to help you become more efficient 

6. Focus on the right metrics to determine the impact and growth of your campaign

Simplicity is key and this will help you figure out how to simplify your strategy and focus on the right metrics to grow and acquire those customers!

*All participants will receive a .pdf of the presentation after the event*

Every month we invite you to better understand and to embrace Startup Grind’s Values:

Give First (before you ask)

Make Friends (not just contacts)

Help Others (before you help yourself)

And to broadcast Startup Grind’s Mission:

To Educate, Inspire, and Connect Entrepreneurs

Our global community of 600+ chapters in 110 countries worldwide is here for you. Let us know... How may we best assist you? (I.e. - Can we help facilitate warm introductions to businesses, mentors, and/or investors to grow your startup here or elsewhere?)

Ways You Can Participate this Month:

Join the Team!- Do you like to meet new people? Are you outgoing? Do you like to meet founders and engage with startups? Apply to be an event ambassador at our events. As an ambassador, you can get a complimentary ticket to the event and a discount code to share with your network. Interested? Submit your application here.

Knock knock! Who's there?! - Every month we invite startups within our local ecosystem to kick off the event. Use this opportunity to get that answer specific to your idea or product as an entrepreneur partner. Our community also enjoys hearing about your accomplishments, values or needs. Quickfire pitches allow you to get real feedback from our chat guests as well as increase the visibility of your startup. This opportunity is available for a limited number of businesses, Contact us to learn how to sign up (lakeisha@startupgrind.com)

Listen & Learn - Are you a member of our local entrepreneurial ecosystem? Are you looking for inspiration on how to start your startup? Are you wondering how to combine your passion with giving back to the community? We encourage you to come to meet (virtually), learn from, and have the chance to ask questions of our featured speakers and guests.

Spread the Word - Startup Grind Memphis' monthly events are an effective and valuable opportunity to share your brand and message with our local entrepreneurial community. Startup Grind’s events regularly attract many influential Founders, Professionals, and Investors. We have several options available, starting at only $55. Contact us about sharing your brand with our community!

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