Branding vs. Brand Positioning with Kenneth Worles [Three(i) Creative Communications]

Wednesday, January 29, 2020, 12:30 – 2:30 AM UTC

Startups are always concerned about how they are branded but when it comes to how they fit into their market, they have a hard time articulating their brand position. Kenneth Worles has transitioned from a freelance graphic artist to the president of a communications firm that has branded some of the city's most impactful political campaigns and events and become one of the go-to-firms in Memphis.

About this event

Meet Kenneth Worles 

If there is anyone who is mastering establishing their brand and position, it's Kenneth Worles. Kenneth is the President and Chief Creative Director of Three(i) Creative Communications. Self-branded as "Your Creative Sidekick", Three(i) has positioned its brand to be where all "do-gooders unite", focused on helping them "communicate a better tomorrow". The unique position of their brand in the digital and design world as well as in public relations and advertising has allowed them to be based in Memphis, TN and Washington D.C. Kenneth is a native Memphian that has taken his passion for community building and translated that into building a marketing and design firm that has worked on influential political campaigns such as Lee Harris for Shelby County Mayor; public policy campaigns such as "Protect Trans Health" which was aimed at informing the public about upcoming legislation as well as the Memphis Brand Initiative that focused on "improving engagement among minority Memphians and uplift the soul of the city". You've seen the campaigns, now meet the person behind them for an up-close-and-personal conversation. Register today!

Branding vs. Brand Positioning

Startups are always concerned about how they are branded but when it comes to how they fit into their market, they have a hard time articulating their brand position. Sometimes startups focus more on establishing a brand more so than figuring out how to position that brand in their market. 2020 is bound to bring about new opportunities for your business- is your startup positioned to capitalize on these opportunities? Register today to understand how to set up your business and brand for success in 2020 and beyond!

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Give First (before you ask)

Make Friends (not just contacts)

Help Others (before you help yourself)

And to broadcast Startup Grind’s Mission:

To Educate, Inspire, and Connect Entrepreneurs

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Ways You Can Participate this Month:

Become an Event Ambassador- Do you like to meet new people? Are you outgoing? Do you like to meet founders and engage with startups? Apply to be an event ambassador at our events. As an ambassador you can get a complimentary ticket to the event and a discount code to share with your network.  Interested? Submit your application here.

Knock knock! Who's there?! - Every month we invite startups within our local ecosystem to kick off the event. Use this opportunity to get that answer specific to your idea or product as an entrepreneur partner. Our community also enjoys hearing about your accomplishments, values or needs. Quickfire pitches allow you to get real feedback from our chat guests as well as increase the visibility of your startup. This opportunity is available for a limited number of businesses, Register with the Innovator ticket (only $10).

Listen & Learn - Are you a member of our local entrepreneurial ecosystem? Are you looking for inspiration on how to start your startup? Are you wondering how to combine your passion with giving back to the community? We encourage you to come meet, learn from and have the chance to ask questions of one of Memphis' most successful founders, Kenneth Worles.

Spread the Word - Startup Grind Memphis' monthly events are an effective and valuable opportunity to share your brand and message with our local entrepreneurial community. Startup Grind’s events regularly attract many influential Founders, Professionals, and Investors. We have several options available, starting at only $75. Contact us about sharing your brand with our entrepreneurs!

Check out what happened



Wednesday, January 29, 2020
12:30 AM – 2:30 AM UTC

Venue map


12:30 AMCheck-in
12:45 AMFireside chat with Kenneth Worles
1:30 AMAudience Q&A
1:45 AMQuick-fire pitches/feedback
2:15 AMWrap-up/Reconnect/Close