Gaining media attention for your startup can be difficult and seems elusive. Most startups don't have the budget to hire a public relations/marketing firm. So how do startups get the press they need? We'll talk with Sederia Gray, Global Media Specialist, on the importance of developing relationships with the media and how to pitch your startup to gain media attention.
About this event
How to Pitch Your Startup to the Media
Gaining media attention for your startup can be difficult and seems elusive. Most startups don't have the budget to hire a public relations/marketing firm and marketing teams aren't focused on getting traditional media interviews. So how do startups get the media attention they need to grow their customer base and increase their bottom line? This month, we'll focus on how building a good public relations strategy that can:
Effectively tell your brand story
Build a list of valuable journalists to contact
Identify the right target audience
Help you pitch a story that gets you covered
Grow your customer base organically
Meet our featured guest-Sederia Gray
Sederia is currently on the Global Media Relations team at FedEx. In her position, she develops FedEx PR related to workforce, technology, and advertising and sponsorships. After completing a U.S. Congressional internship, she began her career as the Director of Public Relations for her family-owned non-profit, Southern Foundation for Homeless Children, securing funding from technology companies including Google and Boeing. After receiving her MBA from Howard University, she began working for Boeing in the Supplier Management division, and later on the Government Affairs team where she served on the Chief of Staff’s team in Federal Legislative Affairs. Sederia has a passion for helping create opportunities for children of color in STEM. In 2016, she began managing publicity and digital media strategies for tech startups landing features in publications including GeekWire and Blavity. She supports social media for her clients at events including SXSW and AfroTech. She is graduate of The University of Mississippi where she was inducted into the Hall of Fame.
This event is virtual and free.
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Check out what happened
Global Media Relations
Tuesday, December 1, 2020 12:30 AM – 1:30 AM UTC
Log on to the event and get to know each other with a fun icebreaker.
Welcome & Introduction of Guest Speaker
We love to promote our mission and values! Learn about who we are and then we introduce our speaker for the event.
How to Pitch Your Startup to the Media
Let's dive into the topic!
Until the next event! Make sure you're joined our community!