Layla Tabatabaie is a New York attorney, technology executive, and author. Since its inception, Layla is the chief executive officer and co-founder at BarterSugar. As an avid trader, she is excited to bring the concept of bartering goods and services throughout the country. Prior to BarterSugar, Layla worked in several Manhattan law firms, and has also bartered her legal services. This summer, Layla is in Memphis to complete the Upstart acceleration program run by Start Co, and to establish a base for BarterSugar in the South.