Para todos los que han escuchado o no la metodología Lean Startup, entenderemos que es, sus aplicaciones y cómo puede ayudarnos a crecer nuestro proyecto en cualquier etapa.
Todo esto de la mano de uno de sus creadores, Bob Dorf, es uno de los creadores de esta metodología, también co-autor de The Startup Owner Manual uno de los principales libros de emprendimiento y lean startup a nivel global.
Bob Dorf is co-author with Steve Blank of The Start-up Owner’s Manual. He also runs the firm’s boutique consultancy, helping major corporations and start-ups alike effectively deploy the Customer Development process. Entrepreneurial since age 12, Dorf founded six companies, most explosive of which was Marketing 1to1 (later Peppers & Rogers Group), a former Inc. 500 company. He's invested in or advised more than a score of start-ups and teaches Customer Development at Columbia Business School.
The Startup Owner's Manual
Allegedly retired serial entrepreneur, co–author of The Startup Owners Manual. Bob Dorf is likely the second most knowledgeable Customer Development expert on the planet, second only to its developer and Godfather, Steve Blank. Together the two spent nearly two years conceiving, outlining, drafting, rewriting, and revising the global bestseller, The Startup Owner's Manual, now a business bests…
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