Nos acompañan:
Daniela Garza, Socia y CEO de Anagrama
Alejandro Ramos, Cofundador de Siclo
Pablo Lascurain, Startup Grind y fundador de 4Founders
-MARCA
En esta sesión profundizaremos en todos los aspectos de una marca, su creación, evolución, relevancia, funcionalidades, visión, conceptualización e identidad. Contestaremos preguntas como ¿porque es importante justificar y entender la marca? ¿qué hace una marca por una organización? ¿cómo ayuda a penetrar mercados, crear audiencias y crear identidad? Y se responderán casos prácticos durante la sesión.
AMAGRAMA
Partner & CEO
Intrinno / 4founders
Founder
Siclo
Cofundador & CEO
Daniela Garza Born in Monterrey, Daniela is in charge of managing and following up on every single one of Anagrama’s current projects. She is also CEO and is in charge of organizing Anagrama’s growing design team.
Anagrama is an international branding, architecture, and software development firm with offices in Monterrey and Mexico City. Their clients include companies from varied industries in countries all around the world. Anagrama creates the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the utmost attention to details to providing perfect solutions based on the analysis of tangible data. Services reach all of the branding spectrum, from strategic brand consulting, to logotype, naming, peripherals and captivating illustration design, through architecture & interior design projects, and business-based solutions around custom-developed software. Anagrama breaks from the traditional creative agency scheme, integrating multidisciplinary teams of creative and business experts.
Pablo has participated professionally in different areas. Lawyer by education, before becoming a full time entrepreneur, he was involved in international business, real estate & government consulting, business strategic planning, and technology development. He previously founded 7 companies and currently serves as founder and CEO at INTRINNO the first OI platform in Latin America focused in creating, developing and managing innovation in big companies and implementing an innovation and happiness culture. He is Director of Startup Grind Latam and he participates actively in the organization and development of the Startups and Investors community in Latam with emphasis on creating an entrepreneurial ecosystem that provides opportunities on a regional level to latin american entrepreneurs. In 2017 he founded 4founders a Davos style forum focused on identifying and connecting top 20 startups and top 10 investors from a region to Silicon Valley Investors and Key Players; he is also an advisor and investor in 6 startups and 1 VC fund.
He is also a contributing writer for Forbes Magazine and the Huffington Post.
Alejandro co-founded Síclo in July 2014 and has acted as CEO of the company since. Previously, Alejandro worked as an Associate in ALLVP, a leading Venture Capital firm in Mexico City. He also served as a Credit & Portfolio Analyst in Citi from 2009 to 2012. He currently serves in the boards of Síclo, BALA, and KENTRO. Alejandro holds a B.S. in Business Engineering from Instituto Tecnológico Autónomo de México.
Startup Grind / Intrinno / 4Founders / 4Women
Chapter Director
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