Customer Digital Engagement: The new Marketing advantage
Lecture by Pau Virgili, ESADE Professor of Marketing.
The Startup Grind Milano Chapter & the ESADE Alumni Milan Chapter would like to invite you a Marketing based chat on May 8th at 7:30pm.
The digital revolution has completely changed the role of customers. They are no longer passive observers but the main actor in building brands. Consumers have access to all information, can choose the content of the brand conversations and can help scale up this conversation. We will explore how to engage with consumers and leverage their power to create our marketing strategies together with them.
Professor of Marketing