Customer Digital Engagement - Pau Virgili

The Square Hotel - Via Albricci 2 Milano, 20122 Milan
Tue, May 8, 2018, 7:30 PM (CEST)

About this event

Customer Digital Engagement: The new Marketing advantage 

Lecture by Pau Virgili, ESADE Professor of Marketing. 

The Startup Grind Milano Chapter & the ESADE Alumni Milan Chapter would like to invite you a Marketing based chat on May 8th at 7:30pm.

The digital revolution has completely changed the role of customers. They are no longer passive observers but the main actor in building brands. Consumers have access to all information, can choose the content of the brand conversations and can help scale up this conversation. We will explore how to engage with consumers and leverage their power to create our marketing strategies together with them.



Tuesday, May 8
7:30 PM - 9:30 PM (CEST)


The Square Hotel
Via Albricci 2 Milano20122

Brought to you by

  • Andrea Roberto Bifulco

    Andrea Roberto Bifulco

    Startup Grind


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