Customer Digital Engagement - Pau Virgili

The Square Hotel - Via Albricci 2 Milano, 20122 Milan
Tue, May 8, 2018, 7:30 PM (CEST)

About this event

Customer Digital Engagement: The new Marketing advantage 

Lecture by Pau Virgili, ESADE Professor of Marketing. 

The Startup Grind Milano Chapter & the ESADE Alumni Milan Chapter would like to invite you a Marketing based chat on May 8th at 7:30pm.

The digital revolution has completely changed the role of customers. They are no longer passive observers but the main actor in building brands. Consumers have access to all information, can choose the content of the brand conversations and can help scale up this conversation. We will explore how to engage with consumers and leverage their power to create our marketing strategies together with them.


  • Pau Virgili

    Pau Virgili


    Professor of Marketing

  • When

    Tuesday, May 8
    7:30 PM - 9:30 PM (CEST)


    The Square Hotel
    Via Albricci 2 Milano20122

    Brought to you by

    • Andrea Roberto Bifulco

      Andrea Roberto Bifulco

      Startup Grind


    Brought to you by

    • Beatrice Del Col Balletto

      Beatrice Del Col Balletto

      Startup Grind

      Chapter Director

      View Profile