Blanca Treviño is currently President and CEO of Softtek. Under her leadership, Softtek has become the leading information technology services company in Latin America.
As President, Blanca has positioned Softtek as a key part of Mexico, opening its doors to the United States as a provider of IT services. This shaped what is known today as Nearshore, Softtek’s trademarked delivery model, and a term widely used in the industry to define outsourcing services provided by countries within close proximity.
Throughout her 25-year career, Blanca has gained international recognition as a promoter of the IT services industry in and from emerging countries. To help increase the participation of Latin America in the IT field, Blanca has collaborated with various government administrations in the early strategies of development.
Blanca has been on the Board of Directors for Walmart Mexico since 2006, and has been a board member for several universities and nonprofit organizations, and was recently appointed as a board member of Goldcorp. She has also been a frequent presenter in national and international forums related to entrepreneurialism, Information Technology and the role of women in business. She has participated in forums at the World Bank, Inter-American Development Bank, Kellogg School of Management, Harvard Business School and London Business School.
Beyond the IT industry, she is identified by several media publications as one of the most influential executives in Mexico and Latin America.
Her experience and contribution as a business woman were recently honored by Endeavor, organization with presence in 12 countries that promote the emerging and development of new entrepreneurs, which during their “Gala 2011” gave her recognition for her experience as an entrepreneur. Blanca was also the first woman to be inducted into the prestigious IAOP (International Association of Outsourcing Providers) Outsourcing Hall of Fame and has been named one of the Top 25 Businesswomen by The Latin Business Chronicle, and a Rising Star on Fortune’s list of the 50 Most Powerful Women, among other accolades.
Originally from Monterrey, Mexico, Blanca studied Computer Science at the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM).