RITU SONI SRIVASTAVA Ritu has been often accused of creating Obino - a virtual weight loss coach - purely for herself. She doesn’t deny it. A seasoned marketing professional with 12+ years of experience in media and telecom, Ritu has essayed key product & marketing roles throughout her corporate career – heading the brand team for the mobile services division of Airtel, developing & monetising Music on Demand, a GSMA-award winning mobile music product for Airtel and launching RadioOne 94.3 FM’s Delhi station amongst many others. Passionate about developing simple and intuitive technology products, she gets excited about deep insights into consumer behaviour and specialises in delivering large & complex projects on-time in a multi–stakeholder environment. Mom to an adorable 6-year old & a tech-entrepreneur by choice, Ritu is at her happiest when she has an interesting problem to solve! OBINO Obino is a virtual Weight Loss Coach & a convenient and engaging alternative to the traditional options of weight loss like VLCC & countless others. With obesity becoming a global epidemic, Obino dreams of putting the power of good health back into the hands of its users with a convenient, app-based solution that pairs users with their own personal Weight Loss Coach. Replete with virtual experts, revolutionary app-based tools and an intuitive user experience, Obino makes losing weight and getting healthy incredibly convenient and a rewarding task. With over 6,000 kilos lost on the app in the last 6 months, Obino is changing the face of indian weight loss.