Mona Ataya has proven to be one of the Middle East’s most prominent of women entrepreneurs. The co-founder of Bayt.com, arguably the most successful online search engine for jobs in the Middle East, is now working to disrupt the well-ingrained retail space in the Middle East with the goal of assisting mothers with their maternity, infant and childcare product needs. Ataya’s latest venture is Mumzworld.com, a leading gold standard e-commerce vertical for baby and child shopping in the Middle East region that has been going from strength to strength.

Mumzworld.com was founded 4 years ago with the vision of making a mother’s life easier. The brand is positioned as the premier, trusted and definitive source for all things mother, baby and child in the region offering customers access to a comprehensive catalog of thousands of childcare and maternity-related items from hundreds of world-class brands in English and Arabic, delivered to any doorstep. The site empowers mothers to search, compare and buy from the convenience of their own home and ensure they make the most informed purchase decision each time, every time. Within only a few years of launch, Mumzworld.com is on the path to becoming a household name in the MENA region.