Feb 2, 3:00 – 5:00 PM

iHub, Senteu Plaza, Galana/Lenana Road, Nairobi, 00505

Monetizing Creativity: Balancing Artistic Expression with Commercial Viability

In-person event
Panel Discussion

About this event

Unlock the secrets to a successful union of artistic expression and commercial viability in our exclusive event, "Harmony of Artistry and Commerce: Monetizing Creativity." Join us for an enlightening exploration into the delicate balance that transforms creative passion into a sustainable and lucrative venture.


Creativity is a powerful force that can captivate hearts and minds, but finding the equilibrium between artistic authenticity and financial success is an art form in itself. This event is designed for aspiring artists, creatives, and entrepreneurs seeking to navigate the intersection of art and commerce.

Key Highlights:

  • Strategies for Monetizing Your Art:

Gain insights into proven strategies that empower you to monetize your creativity without compromising your artistic integrity. Explore diverse revenue streams and discover how to effectively market your work to a broader audience.

  • Balancing Act:

Hear from industry experts and successful creatives who have mastered the delicate balancing act of staying true to their artistic vision while building a sustainable and profitable career. Learn practical tips for navigating the challenges and seizing opportunities.

  • Building Your Brand:

Understand the importance of building a strong personal or brand identity. Explore how a well-crafted brand can enhance both artistic expression and commercial appeal, creating a lasting impact on your audience.

  • Networking Opportunities:

Connect with like-minded individuals, industry professionals, and potential collaborators. Share experiences, insights, and forge valuable connections that can propel your creative journey forward.

Don't miss this chance to unravel the mysteries of monetizing creativity while preserving the essence of your art. 

Join us for an inspiring and informative event that promises to empower you on your path to creative and financial success.

Secure your spot today and embark on the journey to harmonize your artistic passion with commercial prosperity.



Rich Allela is a distinguished entrepreneur and award-winning creative with a diverse background in manufacturing, media production, and cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR). His extensive experience spans various leadership roles within development projects and organizations, showcasing his versatile skills and dynamic approach to business.

Currently serving as the CEO & Co-Founder of Picha Images, a forward-thinking digital media company leveraging Artificial Intelligence for streamlined content creation, Allela is at the forefront of innovation in the industry. His leadership is instrumental in steering Picha Images towards new heights in the realm of digital media.

Allela's remarkable work has not only garnered acclaim within the industry but has also received recognition in global media outlets such as CNN and BBC. His portfolio extends beyond traditional boundaries, incorporating technology to elevate the art of storytelling. He is a fervent advocate for African storytelling, using his expertise to inspire the next generation of creatives.

Having collaborated with notable figures, including the former First Lady Margaret Kenyatta, Rich Allela has demonstrated his ability to work with high-profile dignitaries. His photography, a harmonious blend of creativity and technical finesse, has not only earned him accolades locally and internationally but has also been featured prominently by renowned news organizations like CNN and BBC.

Rich Allela's commitment to advancing the narrative through technology and artistry underscores his status as a thought leader and influencer in the creative and entrepreneurial spheres. His achievements stand as a testament to his dedication to pushing boundaries, telling compelling stories, and leaving an indelible mark on the world of media and design.


David Avido is a self-taught fashion designer, Community organizer and entrepreneur born and raised in Kibera, Nairobi, Kenya. While most know Kibera as the largest slum in Africa, David wants to go beyond this declaration and share more about his community, because he believes things of beauty come from places least expected.

He is often asked what is fashion? To him, fashion is a tool of expression that allows him to portray his personality and tell stories from his community, not only through the clothes he wears and creates for others but also through the things he cares about and discusses. Talking to people about social issues and giving them hope and joy is what fashion helps him to do. Fashion is a vehicle for David to make a social impact in Kibera.

As soon as he established his brand in 2018, David was noticed and invited to be an ambassador for BLAZE, a sub-brand of Safaricom, which celebrates youth and their passion for finding success in unconventional careers. In 2019 he

joined Berlin Fashion Week as a participant. He has designed and made clothes for artists like Bruno Mars, Ty Dolla Sign, Don Carlos, Koffee, Christopher Martin, Alaine, Cecile, Megaloh, D Major, Buju Banton, Romain Virgo, Chronixx, Future Fambo, Agent Sasco, Duane

Stephenson, Da’Ville, and so many more. David's work has been featured in Vogue USA, Vogue Italia and Essence magazines and his journey has been filmed and shared with the world by Al Jazeera, BBC, CNN, National Geography and others.

In 2020 Beyonce highlighted him on her “Black is King” campaign, as one of the African artists changing the world. In 2021 Kenyan President Uhuru Kenyatta honored his efforts with the Role of Honor in making and distributing over 28,000 free face masks in Nairobi during the Coronavirus pandemic. Currently he is the face of Keringet mineral water, a Coca-Cola brand.

In 2021 David founded an NGO called Avido Foundation, focusing on training and developing sewing skills for deaf women, young mothers and youth who are passionate about a career in fashion. He also helps kids by supporting their school tuition and has sewn hundreds of uniforms to boost their self-esteem.

David’s love for fashion doesn’t only revolve around creating beautiful clothes. As an artist, his goal is to foster self-reliance for the youth and women in Kibera and build awareness about the artistic and creative aspects of the slum. He wants to use his skills to inspire and engage young people in Kenya, across Africa and the world.

Check out what happened









  • Dean Gichukie

    Quikk API



  • Shirley Kandabu



Friday, February 2, 2024
3:00 PM – 5:00 PM UTC


Panel Discussion with Rich Allela & David Avido


  • James Okoth

    Chapter Director

  • Shirley Kandabu

    Team Member

  • Sakina Hussein

    Healthy Basket

    Team member

  • Bernice Namulekhwa


    Team Member

  • Okado Nabwire

    Team member

  • Kimberly Anindo

    Team member

  • Salma Ibra

    Business Week Afrika

    Team member

  • Wangeci Kaingi

    Team Member

  • Kieran Ndege

    team member





IHUB logo


ZOHO logo


Quikk API logo

Quikk API

Chpter logo


Anza Village logo

Anza Village





Business Week Afrika logo

Business Week Afrika

Healthy Basket logo

Healthy Basket

Hindsight Ventures logo

Hindsight Ventures



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