Michael Grabham: the importance of study of consumer behaviour.

Identify unfulfilled consumers’ needs and satisfy them more effectively than competitors is the key to succeed. The key to a company’s survival and growth in a highly competitive marketing environment. A meaningful marketing (product, price, promotion, and distribution decisions) programme is instrumental in realizing marketing goals and can be prepared more objectively with this kind of study. Consumer behaviour can also aid in projecting the future market trends, marketer, in fact, finds enough time to prepare for exploiting the emerging opportunities, and/or facing challenges and threats. The 25 of May, Startup Grind Napoli will hosts Michael Grabham, expert in this field. CEO of Package Guard, he has managed marketing, product, engineering and sales staffs throughout his career. He has raised $3M from angel investors over the past 20 years, sold two companies and failed once. He loves helping smart people change industries, studying consumer behaviors and searching for the “perfect glass of wine”. He will be with us to teach us how to have fun and get things done in our company, because we can do both!