A Mommy went looking for that perfect baby diaper & got disappointed to find none. That’s when Superbottoms was born! 4 Years & 15 versions later, Superbottoms is the no. 1 bestselling cloth diaper in India, and is trusted by over 2 lakh+ parents for Zero Compromise Baby Care.

Innovative products made with 100% pure love and 0% compromise. As parents ourselves, you can be sure that our products are worth our babies and our precious planet.

Pallavi Utagi is the Founder & CEO of India’s no 1 brand of sustainable mom and baby essentials, SuperBottoms. 

An engineer from Govt College of Engineering and an MBA from Jamnalal Bajaj Institute of Management Studies, Mumbai, Pallavi has rich experience in marketing and brand management, having managed many legacy brands.

She is a mother to an 8-year-old and is a strong advocate for sustainable living and conscious parenting. These values are at the heart of SuperBottoms, the brand she founded 4 years ago.

Pallavi’s brand was recently recognised as the 4th fastest growing startup in India by INC42 and she was rewarded the Business World 40 under 40 award.

SuperBottoms is backed by leading investors such as DSG, Saama, and Titan Capital and has recently raised Series A1 funding and is valued at 300 cr+

Having faced a challenge in finding a job as a new mother, she now actively involves new mothers in her team as she deeply believes that this section is often ignored by the mainstream corporates, despite them being very high potential in terms of performance. 

SuperBottoms provides income and employment to close to 200+ women across India.