Joseph McCarthy, Co-founder and CEO of iPourIt, the award-winning, interactive, on-premise self-serve draft beer and premium wine on tap system, which relies on its patented technology to provide its customers with higher revenue, lower operating costs, detailed data, and better patron experience and engagement. iPourIt recently closed the initial tranche of its second round of funding, bringing the total amount of financing raised to almost $2 million. With this substantial infusion of new funding, iPoutIt will be able to evolve to the next stage as a company by expanding their sales and marketing and relentlessly focusing on innovation to continually improve the experience. Launched in October 2012, iPourIt has secured 37 clients in 19 states and 2 Canadian provinces. Approximately one million ounces of beer and wine flow through iPourIt’s system each month and almost a quarter million unique users have poured on the system since its inception. iPourIt is also developing location-based mobile apps for iPhone and Android, so that patrons can track, rate, and share beers, and close tabs from their smart phones. In addition, iPourIt is the proud recipient of OCTANE’s First Look Award and Protolab’s Cool Idea Award.