Corrine Heck is the founder and CEO of Details Flowers Software, a subscription based floral software service company located in Daytona Beach, Florida. The Details platform services florists throughout the U.S., Canada, Australia and the U.K. by streamlining proposals, offering design tools and documentation while also simplifying the payment process. The Details app captures proprietary information that can direct future growth opportunities from growers and wholesalers alike while benefiting the entire floral supply chain.

Details profits through subscriptions, merchant processing and marketplace sales. Details has an Affinity Partnership with the Society of American Florists and is frequently featured within the pages of Floral Management Magazine and Floriology Magazine, owned by 1-800 Flowers.

In 2003 Corrine identified the need for such a tool for the floral industry and wrote the original code for what is now the Details Flowers app. Her experience in design and importing inspired her to create the Details software as a way for busy floral professionals to quickly manage client events and help to give their clients the ‘wow-experience’ from initial meeting to completed event.

In addition to Corrine’s dedication to Details, she resides in Ormond Beach with her husband Gregory and their three wonderful children. In 2016 she was honored by winning the Rollins Crummer Business Plan competition.