Expanding to foreign markets is never an easy fit, and having a huge home market is not making it easier! Chinese companies have tried to ‘Go Global’ with more or less success. Benefiting from 2 decades of experience, Chinese tech companies are creating their own strategies to go abroad. Alibaba’s expansion in Europe is one of these success stories.
How did Alibaba manage their ‘Go Global’ Strategy? As one of the founding members of Alibaba office in France, Kevin Liu will share his experiences around the challenges and key learnings when it comes to international expansion, and how Alibaba worked similarly to a startup in an Agile way to fit into a new market. With 15 years of experience in European and Chinese companies, Kevin will also share his insight about the differences between the corporate culture in Europe and China and the best ways to adapt a company into a new environment.
在中国科技公司“出海”的背景下，中国公司的产品迅速向海外推广。即使一些中国科技企业在国内名声很响市场份额很大，但在国际范围内却不得不从零开始重新开辟江山。阿里巴巴在欧洲的扩张就是其中的成功案例之一。
作为阿里巴巴法国分部的创始成员之一，Kevin Liu将会分享中国的科技巨头如何像创业公司一样在新兴国际市场发展的故事和经验。Kevin拥有在欧洲公司和中国公司长达十五年的工作经验，还会给我们带来对中西公司文化差异的独到见解，以及如何适应新的市场环境的经验总结。
Potential questions 可能聊到的问题
Story of Alibaba France: a mirror of international expansion of Chinese companies?
阿里巴巴的法国故事：中国公司出海的缩影？
Alibaba
General Manager France, Alipay, Ant Financial Group
Qunkai (Kevin) Liu leads the Alipay business in France as General Manager. Prior to Alipay, he was one of the founding members of Alibaba office in France, as the Country Manager of Alibaba Cloud for France, South Europe, Benelux and Israel.
He has more than 15 years of experience in innovation, management and marketing, as well as sales in the ICT industry. Prior to Alibaba, he held se…
Qunkai (Kevin) Liu leads the Alipay business in France as General Manager. Prior to Alipay, he was one of the founding members of Alibaba office in France, as the Country Manager of Alibaba Cloud for France, South Europe, Benelux and Israel.
He has more than 15 years of experience in innovation, management and marketing, as well as sales in the ICT industry. Prior to Alibaba, he held several positions in research & development, marketing & sales domains at Orange Labs (Paris and Tokyo), Orange Business Services (EMEA markets), and Huawei Technologies France (Global Key Accounts, New Business Development). He holds a Diploma of Engineering (Diplôme d’ingénieur) from Telecom ParisTech and bachelor’s degree in electrical engineering from Nanjing University, China.
刘群凯 Kevin
刘群凯担任支付宝法国国家经理，负责阿里云在法国的业务拓展和合作生态的搭建。他曾担任阿里云法国南欧国家经理，负责阿里云在法国、南欧、荷比卢和以色列的业务。是阿里巴巴在法国的初创员工。
他在ICT行业具有十多年丰富的经验，领域涉及创新、管理、市场和销售。在加入阿里巴巴之前，他曾在法国电信集团Orange担任研发、技术、和企业市场营销等职务。之后帮助华为拓展法国企业业务和云计算、大数据市场。
刘群凯毕业于南京大学电子与信息工程系，获得学士学位。于法国巴黎高科巴黎高等电信学院获得工程师学位。
Private Investor
Partech Partners
Principal & Head of Asia Initiatives
Institute for the Future, University of Nicosia.
Executive Director
David Baverez is an investor. After fifteen years spent between London and Boston, he has lived in Hong Kong for the last five years. For ten years (1995-2005), David worked for Fidelity Investments where he was in charge of various European and Global Equity funds, including the award-winning Fidelity European Aggressive Fund. In 2005, he set up his own company, KDA Capital, a long-only concentrated European Equity fund focusing on the concept of change. At the end of 2010, he took the contrarian step to return all funds to his investors, anticipating future European sovereign issues. Since then, he has settled in Hong Kong where he splits his time between funding various start-ups and understanding the disruptions of the new emerging world. David is a regular columnist in the French newspapers L’Opinion, as well as Les Echos and Le Figaro. David is a graduate of the Paris-based HEC Business School and of the INSEAD MBA Programme.
Leon joined Partech in June 2019 as Principal. Based out of Paris, he is focusing on venture equity investments, across Europe and beyond.
Prior to Partech, Leon was an initial member and Associate Vice President at ID Capital in Singapore. He spearheaded the firm’s end-to-end efforts in Greater China (China, Hong Kong, Taiwan), Japan, South Korea as Thailand and Singapore. He was instrumental and prolific in weaving partnerships with VCs, startup hubs and government agencies and establishing a presence for the firm in countries under his mandate. Leon was previously an early team member and Program Manager leading operational transformation and innovation projects for Google across 13 countries in APAC.
Coming from a technical background between Mines ParisTech & National University of Singapore. He is fluent in Mandarin, English and French.
Professor George M. Giaglis is the Executive Director of the Institute for the Future (IFF) at the University of Nicosia (UNIC), as well as a leading expert on blockchain technology and applications and advisor to many blockchain projects and technology start-ups. Prior to joining UNIC, he was Professor at the Athens University of Economics and Business (2002-2017), where he also served as Vice Rector (2011-2015). George has been working on digital currencies and blockchain since 2012, with his main focus being on new forms of industrial organization (such as DAOs) and novel financial system architectures (tokenised assets and CBDCs). He has been one of the first academics to research and teach on blockchain, having: designed the curriculum of the world’s first full academic degree on blockchain (MSc in Blockchain and Digital Currency at UNIC); led the development of blockchain credentialing technology that has resulted in the first ever publishing of academic certificates on the blockchain; taught on the disruptive innovation potential of blockchain, both at academic programs and in executive seminars worldwide; organized a number of prominent blockchain conferences and events, including the annual European conference series Decentralized. Throughout his career, he has published twelve books and more than 170 articles in leading scientific journals and conferences, while he is frequently interviewed by media and invited as keynote speaker or trainer in events across the globe. He is the Chief Editor for Blockchain Technology at the Frontiers in Blockchain Journal and member of the Editorial Board at Ledger.
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