May 27, 2020, 11:00 AM – 12:00 PM (UTC)
As one of the founding members of Alibaba office in France, Kevin Liu will share Alibaba’s international expansion adventure and how the tech giant worked similarly to a startup in an Agile way to fit into a new market . With 15 years of experience in European and Chinese tech sector, Kevin will also share his insight about the differences between the corporate culture and how to adapt.
Expanding to foreign markets is never an easy fit, and having a huge home market is not making it easier! Chinese companies have tried to ‘Go Global’ with more or less success. Benefiting from 2 decades of experience, Chinese tech companies are creating their own strategies to go abroad. Alibaba’s expansion in Europe is one of these success stories.
How did Alibaba manage their ‘Go Global’ Strategy? As one of the founding members of Alibaba office in France, Kevin Liu will share his experiences around the challenges and key learnings when it comes to international expansion, and how Alibaba worked similarly to a startup in an Agile way to fit into a new market. With 15 years of experience in European and Chinese companies, Kevin will also share his insight about the differences between the corporate culture in Europe and China and the best ways to adapt a company into a new environment.
在中国科技公司“出海”的背景下,中国公司的产品迅速向海外推广。即使一些中国科技企业在国内名声很响市场份额很大,但在国际范围内却不得不从零开始重新开辟江山。阿里巴巴在欧洲的扩张就是其中的成功案例之一。
作为阿里巴巴法国分部的创始成员之一,Kevin Liu将会分享中国的科技巨头如何像创业公司一样在新兴国际市场发展的故事和经验。Kevin拥有在欧洲公司和中国公司长达十五年的工作经验,还会给我们带来对中西公司文化差异的独到见解,以及如何适应新的市场环境的经验总结。
Potential questions 可能聊到的问题
Story of Alibaba France: a mirror of international expansion of Chinese companies?
阿里巴巴的法国故事:中国公司出海的缩影?
Alibaba
General Manager France, Alipay, Ant Financial Group
Private Investor
Partech Partners
Principal & Head of Asia Initiatives
Institute for the Future, University of Nicosia.
Executive Director
Founders Lair
Co-Founder
Turret Capital
Head of Investor Relations
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