Social Ecommerce: entertaining online shoppers with social features
In today’s competitive e-commerce landscape, Chinese consumers are no longer satisfied with the search-engine style shopping experience online — they want to be entertained in the process! Europe China Foundation’s collaboration with SG Paris around our next event will be around this multi-billion business: social e-commerce.
While in the West, live streaming is mostly used in gaming, entertainment, and social media, in China, live-streaming became a go-to option for Chinese consumers seeking new products, promotions, or an impulse buy on a deal. Live streaming is a beneficial medium that provides transparency and adds a human element to marketing, which can help brands build trust and better relationships with their customers.
Join us on October 21st at 7 PM (CST) with Danni Liu, Founding Partner & Managing Director of iBlue Communications, to explore the fascinating social e-commerce ecosystem.
iBlue Communications
Founding Partner at iBlue Communications - Europe
A first mover e-marketer with dynamic background, bi-lingual, entrepreneur spirit, refreshing enthusiasm and energy.
Worked in China market, where I was Digital Marketing Manager for PIAGET and Media Strategist at CHANEL.
I'm a dedicated professional, digital expert, successfully developed and implemented various services and digital platforms in China, such as Social Media and WeC…
A first mover e-marketer with dynamic background, bi-lingual, entrepreneur spirit, refreshing enthusiasm and energy.
Worked in China market, where I was Digital Marketing Manager for PIAGET and Media Strategist at CHANEL.
I'm a dedicated professional, digital expert, successfully developed and implemented various services and digital platforms in China, such as Social Media and WeChat in particular, eCRM, Brand building & content Marketing, SEO-SEM (silver prize at Shanghai ROI festival in 2015), cross-platforms Media campaigns, as well as e-commerce implementation & Drive-To-Store strategies.
Ubisoft Strategic Innovation Lab Project Manager
Chapter Director
View Profile
Gradients.tech
Chapter Mentor
View Profile