Social Ecommerce: entertaining online shoppers with social features

Wed, Oct 21, 2020, 6:45 PM (CEST)

About this event

Social Ecommerce: entertaining online shoppers with social features

In today’s competitive e-commerce landscape, Chinese consumers are no longer satisfied with the search-engine style shopping experience online — they want to be entertained in the process! Europe China Foundation’s collaboration with SG Paris around our next event will be around this multi-billion business: social e-commerce.

While in the West, live streaming is mostly used in gaming, entertainment, and social media, in China, live-streaming became a go-to option for Chinese consumers seeking new products, promotions, or an impulse buy on a deal. Live streaming is a beneficial medium that provides transparency and adds a human element to marketing, which can help brands build trust and better relationships with their customers.

Join us on October 21st at 7 PM (CST) with Danni Liu, Founding Partner & Managing Director of iBlue Communications, to explore the fascinating social e-commerce ecosystem.


Brought to you by

  • Yingzi YUAN

    Yingzi YUAN

    Ubisoft Strategic Innovation Lab Project Manager

    Chapter Director

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  • Fabien Martin

    Fabien Martin

    Chapter Mentor

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Local sponsor