Applying a Startup Mentality in an Enterprise Company

Wed, Jun 16, 12:00 PM (EDT)

About this event

During this fireside chat, we will speak with Dumitrache Martinez, CFO of KIND International. We'll hear insights from Dumitrache's 20-year career as a corporate executive, and the ways he and his team have applied a startup mentality to launching KIND within Mars, a global, family-owned business with a diverse and expanding portfolio of confectionery, food and Petcare products and services. You'll learn how a startup mentality contributes to success and preservation of the brand.

Though the “Startup Mentality” is something we typically associate with early-to-mature-stage tech startups, we have to acknowledge that innovation happens across industries and business size. There are countless ways this mentality shows up, and sometimes you can find it in an international, enterprise organization. Join us as we speak to Dumitrache Martinez, CFO of KIND International, which was recently acquired by Mars, Incorporated. During this fireside chat, you’ll hear the process behind the acquisition, how to preserve the mission of a young brand within a legacy organization, and how to make sure your all-remote team is engaged enough to make it happen.


  • Dumitrache Martinez

    Dumitrache Martinez

    KIND International


    Dumitrache (Dumi) Martínez has 22+ years of corporate experience in global companies – Procter & Gamble, Danone (Dannon), SCA/Essity and Mars, Inc./KIND – in Mergers & Acquisitions, Competitive Intelligence, Business Development, Strategic Planning, Financial Planning & Analysis, Commercial Finance, Product Supply Finance, Business Control, Taxes, Treasury, Accounting, and Interna...

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    • Beth Lawrence

      Beth Lawrence

      Beth Lawrence Meetings & Events

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    • Jaclyn Allen (SG HQ)

      Jaclyn Allen (SG HQ)

      Startup Grind

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