Applying a Startup Mentality in an Enterprise Company

Philadelphia
Wed, Jun 16, 2021, 12:00 PM (EDT)

About this event

During this fireside chat, we will speak with Dumitrache Martinez, CFO of KIND International. We'll hear insights from Dumitrache's 20-year career as a corporate executive, and the ways he and his team have applied a startup mentality to launching KIND within Mars, a global, family-owned business with a diverse and expanding portfolio of confectionery, food and Petcare products and services. You'll learn how a startup mentality contributes to success and preservation of the brand.

Though the “Startup Mentality” is something we typically associate with early-to-mature-stage tech startups, we have to acknowledge that innovation happens across industries and business size. There are countless ways this mentality shows up, and sometimes you can find it in an international, enterprise organization. Join us as we speak to Dumitrache Martinez, CFO of KIND International, which was recently acquired by Mars, Incorporated. During this fireside chat, you’ll hear the process behind the acquisition, how to preserve the mission of a young brand within a legacy organization, and how to make sure your all-remote team is engaged enough to make it happen.

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  • Beth Lawrence

    Beth Lawrence

    Beth Lawrence Meetings & Events

    Chapter Director

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  • Jaclyn Allen (Startup Grind)

    Jaclyn Allen (Startup Grind)

    Startup Grind

    Chapter Co-Director

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