Anthony Kennada is the CMO of Gainsight, #1 Leader in Customer Success, where he manages the company’s global marketing strategy, from demand generation to brand marketing. Anthony spent the last six years creating a new market category in Customer Success by focusing on community building, content marketing, and live events that both build the brand and fuel it’s incredible growth. He is credited with creating the “Pulse” community of Customer Success leaders. Today, over 25,000 executives attend our Pulse conferences and the 50+ chapters of PulseLocal communities across the globe.
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Gainsight
CMO
Anthony Kennada is the CMO of Gainsight, #1 Leader in Customer Success, where he manages the company’s global marketing strategy, from demand generation to brand marketing.
Anthony is a B2C marketer trapped in a B2B body.
As the founding Chief Marketing Officer at Gainsight, Anthony and his team are credited with having created the Customer Success category – a business imperative, profession, and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events, and creative activations, they have developed a new playbook for B2B marketing that both builds the Gainsight brand and fuels the company’s growth.
Anthony is responsible for managing the company’s global marketing strategy, which includes demand generation, brand and comms, product marketing, enablement and inside sales. His team is credited with creating the “Pulse” community of Customer Success professionals, which in six years, has welcomed over 25,000 executives to conferences on three continents and 50+ chapters of PulseLocal communities across the globe.
Gainsight has been recognized by Forbes as one of the top 100 private cloud companies in the world (2016 - 2018), Deloitte as one of the fastest growing companies on the Technology Fast 500 (2016 - 2017), Inc. Magazine as one of the top companies in America (2015 - 2017), Forbes as one of America’s Most Promising Companies (2014), and by Fortune Magazine as one of 20 Great Workplaces in Tech (2014).
Anthony has previously worked at Box, LiveOffice, and Symantec, and serves as an investor, advisor and board member to several enterprise software startups across the country.
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