*THIS INTERVIEW WILL BE HELD 11:15am-12pm (ignore other times shown on this event, oh technology!) ON FRIDAY 2/26 AS A PART OF #PHXSTARTUPWEEK * Tix are free but please RSVP online, as usual.  Thx! --------------------------- Jeff has been an entrepreneur his entire career. In 2001, he used his life savings and borrowed an additional $200,000 on credit cards to start Mercury Payment Systems, a credit card processing company, with his brother, Marc. After taking on investors along the way, fourteen years later they sold that business for nearly $2 billion. In total, he has started and/or invested in eight other businesses, most of which are fast-growing technology companies. As a serial entrepreneur, Jeff is passionate about:

1.  Investing in, and mentoring, capable and self-driven entrepreneurs.
2.  Using technology to change industries, communities, and lives.
3.  Gaining competitive advantage technologically and/or from business model innovation.
4.  Using indirect sales channels, (partner programs), to geometrically scale sales and create forbidding barriers to entry for competitors.
5.  Sharing significant revenue with partners and creating numerous competitive advantages for them.
6.  Using channel marketing to support channel selling, i.e. using CRM to run co-marketing campaigns with channel partners. Specifically, cross-selling into our partners' customer base by cross-marketing on their behalf.

Learn more about Jeff's journey, lessons and experiences during his fireside chat, hosted by Christie Kerner of Startup Grind at #PHXStartupWeek.