Jonathan Cottrell serves entrepreneurs and their communities in love at Intraedge, citywide connector (#yesphx, PHX Startup Week), marriage advocate (Love & Startups), and co-founder of several other startups: some public and some stealth, some successful and some not, but all interesting. With extensive experience in digital marketing (iCrossing), product management (GoDaddy), and user experience (User10), Jonathan brings a unique perspective on what it takes to build businesses, products, teams, and communities, while staying focused on what matters most in life.
Jonathan was hired early at digital marketing agency, iCrossing, where he served from 2003 to 2007. Here, he gained a diverse set of experience very early, managing their multi-million dollar partnerships with Google, Yahoo, and Microsoft, strategic planning for Fortune 100 clients such as Bank of America, General Motors, and Coca-Cola, as well as serving as the agency’s youngest Director at the time, leading their own marketing communications efforts. Shortly after iCrossing, Jonathan co-founded his first investment-funded startup, blippr, serving as CEO. After a little less than one year in operation and growing the micro-media review service to over 100,000 users, he led its successful private sale to the leading social media news destination, Mashable, in 2009.
During this time, Jonathan joined with GoDaddy for nearly four years, where he again became the youngest of his peers, serving as one of five VP-level General Managers over twelve product lines. With deca-million dollar P&Ls to manage, he successful oversaw the launch of Microsoft’s leading partnership (at the time) to sell Hosted Exchange and led the charge in launching and re-launching several of GoDaddy’s product lines. This eventually led to a reorganization of the company, in which he took command of growing the company’s user experience (UX) design practice.
Since leaving GoDaddy in 2010, Jonathan has played a part in helping start multiple business, serving in some as CEO or others as an instigator and advising partner. His unique position and perspective of the early stage technology startup sector, as well as his experience as a founder, positioned Jonathan for contributing to the Phoenix startup scene in interesting ways.
Since early 2014, Jonathan has played an increasing role in forming alliances with all areas of the startup ecosystem and connecting them with one another— municipalities and politicians, universities and educators, entrepreneurs and investors, and more. He has done this through advocating connection through #yesphx, leading annual Phoenix Startup Week efforts to attract thousands of people, and even serving on international delegate missions with the Mayor of Phoenix, Greg Stanton. This led him to scaling his efforts in serving entrepreneurs by starting Hopscratch, an easy way for entrepreneurs to start their businesses the right way in less than two weeks.