Fabio Viola is a startupper with 10+ years of experience in the fields of gamification and mobile. He is the succesfull founder and CEO of DigitalFun and Mobile Idea. With these two companies he worked for some major clients such as Electronic Arts, Namco, Lottomatica. He's recognized as one of the leading expert in the field of gamification. His vision engage the users by transforming any user experience into a game. The most recent applications of his vision concerns the implementation of game experiences into the experiece of museums' visits. Fabio's expertise lead him to be part of the scientific committee of the Gamification course at the University of Tor Vergata, Rome, and to be appointed as a Professor at Game&Gamification Design Master at IED (European Institute of Design), Milan. Fabio Viola is also the author of the book Gamification: i videogiochi nella vita quotidiana. His personal blog is http://www.gameifications.com/   -- Startup Grind Pisa, RIOT & Internet Festival edition -- This Startup Grind Pisa event will be held jointly with RIOT by FabLab Pisa, a 50 hours hackaton on the Internet of Things. The event will take place during the Internet Festival, the major festival about IT in Italy. For this event only, FabLAB and StartupGrind offers you the FREE entrance! RIOT info at: http://www.internetfestival.it/bandi/revolutionizing-the-internet-of-things/ Internet Festival info at: http://www.internetfestival.it