Brand New Start - Branding for Startups | Workshop: Daniel Chen (Stuck Apart)

Oct 1, 2019, 1:00 – 4:00 AM

BDC, 8100 Granville Ave Suite 730, Richmond, V6Y 3T6

Learn how a brander brands a brand. This workshop follows Daniel Chen as he breaks down his branding process step by step. Here you'll visually learn how to incorporate this each step into your business.

In-person event

About this event

About the Event:

Branding shouldn’t be confusing but unfortunately, it’s a highly misunderstood thing. This is why Daniel has spent the last 10 years of his career trying to explain what a brand is. What he realizes is that there is no simple statement that explains what it is. The best way for him to explain it is to visualize it as a puzzle. He believes that if he can illustrate the complexities of a brand as a puzzle, then people can visualize what it takes to create a brand–from brand ideology, storytelling to design.

What is the goal of this event?

The goal is to learn how a brander brands a brand. You’ll understand the structural framework on what it takes to create any brand.

So who is the event for?

Everyone who is starting a business because that means you’re actually starting a brand as well. Business=brand. Brand=business.

What will you get out of this workshop?

- Brand clarity
- Branding process that will guide you in creating your brand
- Visual brand map

Check out what happened


  • Daniel Chen

    Stuck Studios Inc.

    Brand Designer



Tuesday, October 1, 2019
1:00 AM – 4:00 AM UTC


1:00 AMNetworking & Food
1:30 AMWorkshop
3:00 AMQ&A
3:30 AMMore Networking
4:00 AMWrap up


  • Kenneth Ip


    Startup Grind Richmond Director


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