About the Event:

Branding shouldn’t be confusing but unfortunately, it’s a highly misunderstood thing. This is why Daniel has spent the last 10 years of his career trying to explain what a brand is. What he realizes is that there is no simple statement that explains what it is. The best way for him to explain it is to visualize it as a puzzle. He believes that if he can illustrate the complexities of a brand as a puzzle, then people can visualize what it takes to create a brand–from brand ideology, storytelling to design.

What is the goal of this event?

The goal is to learn how a brander brands a brand. You’ll understand the structural framework on what it takes to create any brand.

So who is the event for?

Everyone who is starting a business because that means you’re actually starting a brand as well. Business=brand. Brand=business.

What will you get out of this workshop?

- Brand clarity
- Branding process that will guide you in creating your brand
- Visual brand map