Brand New Start - Branding for Startups | Workshop: Daniel Chen (Stuck Apart)

Tuesday, October 1, 2019, 1:00 – 4:00 AM UTC

Learn how a brander brands a brand. This workshop follows Daniel Chen as he breaks down his branding process step by step. Here you'll visually learn how to incorporate this each step into your business.

About this event

About the Event:

Branding shouldn’t be confusing but unfortunately, it’s a highly misunderstood thing. This is why Daniel has spent the last 10 years of his career trying to explain what a brand is. What he realizes is that there is no simple statement that explains what it is. The best way for him to explain it is to visualize it as a puzzle. He believes that if he can illustrate the complexities of a brand as a puzzle, then people can visualize what it takes to create a brand–from brand ideology, storytelling to design.

What is the goal of this event?

The goal is to learn how a brander brands a brand. You’ll understand the structural framework on what it takes to create any brand.

So who is the event for?

Everyone who is starting a business because that means you’re actually starting a brand as well. Business=brand. Brand=business.

What will you get out of this workshop?

- Brand clarity
- Branding process that will guide you in creating your brand
- Visual brand map

Check out what happened



Tuesday, October 1, 2019
1:00 AM – 4:00 AM UTC


1:00 AMNetworking & Food
1:30 AMWorkshop
3:00 AMQ&A
3:30 AMMore Networking
4:00 AMWrap up