Building a Scalable Content Marketing Strategy

Wednesday, March 23, 2022, 4:00 – 5:00 PM UTC

Join Walter Mannino and Kelsey Gernert from the HubSpot for Startups team for Building a Scalable Content Marketing Strategy. They'll explain the concept of content marketing and how to build a content marketing strategy that engages prospects in each stage of the buyer’s journey!

Virtual event
Workshop

About this event

Are you looking to drive more leads for your business?

Business leaders are relying on marketing to drive growth, now more than ever. This is because the customer journey has evolved. The average buyer now completes 70% of their buyer's journey before connecting with a sales team. In this workshop, we’ll explain the concept of content marketing and how to build a content marketing strategy that engages prospects in each stage of the buyer’s journey. We’ll also share tips on how to measure and quantify your marketing wins to leadership, along the way.

Attendees will leave the event with:

  • Insight into the 2022 buyer's journey
  • Best practices for building and measuring a content marketing strategy
  • A FREE Content Marketing Workbook
  • A FREE CRM to track prospects

Join Walter Mannino and Kelsey Gernert from the HubSpot for Startups team for Building a Scalable Content Marketing Strategy.

Check out what happened

Speakers

  • Walter Mannino

    HubSpot for Startups

    Sr. Business Development Manager

  • Kelsey Gernert

    HubSpot for Startups

    Manager GTM Partnerships

Organizer

  • Kenneth Ip

    Careerin

    Startup Grind Richmond Director