Most startups underprice their services when they begin.

A lot of attention is given to finding product-market fit; however, the emphasis on business model fit has been lacking. Poor pricing has just as much power to destroy your business as does a terrible product. BOTH need to be in alignment.

The good news is that pricing really isn’t as mystical or complicated as you think it is. There are proven business models and frameworks that have been vigorously and scientifically tested. Your goal should be to identify and iterate on the one that works best for you.

Chin will shed light on commonly overlooked factors that influence pricing and provide specific frameworks that will help you easily identify optimal pricing for your solutions.