Latina Founders Fireside Chat with Megan Meza and Kayla Castañeda

May 27, 2021, 4:00 – 5:00 PM

Rochester

Cultural-rooted startups get a modern twist with Megan Meza's Bandida Horchata Cold Brew Coffee and Kayla Castañeda's Agua Bonita real fruit aguas frescas. In this virtual Fireside Chat, Megan and Kayla will talk with branding expert, Maureen Ballatori.

Virtual event
Fireside Chat

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About this event

Cultural-rooted startups get a modern twist with Megan Meza's Bandida Horchata Cold Brew Coffee and Kayla Castañeda's Agua Bonita real fruit aguas frescas. In this virtual Fireside Chat, Megan and Kayla will talk with branding expert, Maureen Ballatori about:

  • What it's like to start a beverage company inspired by a beverage from your heritage
  • How to pay homage to your heritage, while feeling true to yourself and making something that can resonate with a modern market
  • What it's like to run a venture-backed company as a Latina woman
  • Brand building and the different directions Megan and Kayla took their visual aesthetics

Megan Méza is the founder of Bandida, a dairy-free Horchata Cold Brew Coffee. Bandida is special because they use coffee breaks to break the glass ceiling by partnering with diverse women at every step: from coffee growers, product photographers, down to their accountants. Megan comes from a marketing & strategy background where she's helped companies like Coca-Cola and Mondelez find better ways to unlock customer value.

Kayla Castañeda, co-founder & CEO of Agua Bonita, lives by the mantra "when life gives you lemons, make aguas frescas". With a passion for eco-friendly practices and entrepreneurship, as well as 8+ years in corporate CPG, she works to amplify Latinx culture by bringing a traditional drink to the modern market. 

They'll be interviewed by Maureen Ballatori, owner of the national food, beverage, and ag agency, 29 Design Studio who has helped her firm's clients impressively scale their brands. 

Check out what happened

Speakers

  • Megan Meza

    Bandida

    Founder

  • Kayla Castañeda

    Agua Bonita

    Founder + CEO

Host

  • Maureen Ballatori

    29 Design Studio

    Founder and CEO

Organizers

  • Michael Thaney

    Startup Grind

    Director

  • Joshua Batres

    CivicPulse

    Community Outreach Lead

  • Dustin Doucette

    Upstate Venture Connect

    Director of Operations

  • Carolyn Spencer

    CoPivot

    Founder Relations

  • Ananth Prajval Tallavajhula

    SchoolQuizz

    Community Manager

  • Eric Leinberg

    InfoPreserve Inc.

    Founder @ InfoPreserve

  • Nate Thomas

    Advisor

Global sponsor

Dell Technologies logo

Dell Technologies

Presenting

LaunchNY logo

LaunchNY

Partners

Metro Collective logo

Metro Collective

Wefunder logo

Wefunder

RocDev logo

RocDev

RocGrowth logo

RocGrowth

RIT logo

RIT

NextCorps logo

NextCorps

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