Startup Folsom, in partnership with Granite City Coworking is hosting a branding workshop featuring Lofty Word Founder Joshua McCowen.   Branding is a vital business tool that extends beyond logos and taglines. A well-defined brand strategy allows your business to differentiate from your competitors, foster trust and loyalty in your audience, and ultimately drive growth. In this presentation, we review the building blocks of branding and five essential considerations for brand development in your organization.