MedStart: Cracking the Code - How to Get Insurers to Pay for Innovation

Jul 17, 1:00 – 3:00 AM (UTC)

Sacramento

4480 2nd Ave #2300, 4480 2nd Avenue, Sacramento, 95817

The Sacramento Region is home to a vibrant medical and life science ecosystem. To support its growth, MedStart is a non-profit dedicated to fostering innovation in medical and life sciences. This month, we're featuring Foodom CEO Reneta Jenik.

In-person event
Workshop

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About this event

The Sacramento region is quietly becoming a powerhouse for medical and life science innovation—and MedStart is proud to be at the heart of it. Each month, we spotlight bold founders, breakthrough ideas, and the conversations shaping the future of health.

This month, we’re thrilled to host Reneta Jenik, CEO of Foodom, who cracked a challenge many startups face: getting insurance companies to cover a non-traditional intervention.Her company offers medically tailored meals and private cooking lessons—prepared by local chefs right in patients’ homes—and she’s figured out how to make it reimbursable.

Join us to hear Reneta’s founder story, learn how food is becoming medicine (and a reimbursable one at that), and connect with fellow innovators in our region’s growing health tech community.

📍 New Location Alert: We’re now gathering at Connect Labs in Aggie Square—the new home of MedStart.


Speaker

  • Reneta Jenik

    Foodom

    CEO and Founder

When

When

Thursday, July 17, 2025
1:00 AM – 3:00 AM (UTC)

Agenda

1:00 AMNetworking
1:30 AMPresentation

Organizers

  • Brandon Weber

    I/O Labs

    Chapter Director

  • Rich Foreman

    MarketingHero

    Chapter Director

Global sponsor

Google Cloud logo

Google Cloud

Partners

Connect Labs logo

Connect Labs

The Carlsen Center For Innovation & Entrepreneurship logo

The Carlsen Center For Innovation & Entrepreneurship

Startup Folsom logo

Startup Folsom

StartupSac logo

StartupSac

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