Yvonne Garcia (MarketVision)

Cafe Commerce - 600 Soledad Street San Antonio, 78205 San Antonio
Wed, Jul 20, 2016, 6:00 PM (CDT)

About this event

Yvonne “Bonnie” Garcia founded MarketVision in San Antonio, Texas, in 1998 to fill a void in shopper, promotional and grassroots marketing. Prior to establishing MarketVision, she had spent 22 years in corporate marketing, including 15 years directing corporate Hispanic marketing and Midwest division marketing for Coca-Cola USA and Stroh Brewery. Considered a pioneer in the field of ethnic marketing, she began her career in the early 1980s when most companies had only just begun to acknowledge the importance of emerging consumer segments. During her tenure in Corporate America, she implemented innovative consumer programs targeting Hispanic, African American and youth segments. (In fact, she was the first corporate marketer to sign Tejano singer Selena to a contract.)


Speaker

  • Yvonne Garcia

    Yvonne Garcia

    MarketVision

    Yvonne “Bonnie” Garcia founded MarketVision in San Antonio, Texas, in 1998 to fill a void in shopper, promotional and grassroots marketing. Prior to establishing MarketVision, she had spent 22 years in corporate marketing, including 15 years directing corporate Hispanic marketing and Midwest division marketing for Coca-Cola USA and Stroh Brewery.

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  • When

    Wednesday, Jul 20
    6:00 PM - 9:00 PM (CDT)

    Where

    Cafe Commerce
    600 Soledad Street San Antonio78205

    Brought to you by

    • Matthew Espinoza

      Matthew Espinoza

      Startup Grind San Antonio

      San Antonio Director

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    • Delano Covarrubias

      Delano Covarrubias

      Startup Grind

      Chapter Co-Director

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