Startup Grind San Diego welcomes Cody Barbo, the Founder & CEO of Trust & Will. Cody is an entrepreneur and two-time founder from San Diego, CA. Trust & Will, a modern estate planning software startup. As a volunteer, Cody serves on the San Diego State University Alumni Board of Advisors, and Phi Kappa Theta Fraternity’s National Foundation Board.

Trust & Will is disrupting the trust and estate planning industry with an easy, fast, and secure way to set up your estate plan online. We’ve modernized estate planning with a design-first approach, layered on top of incredible customer support to help people throughout the process — making estate planning simple, affordable, & accessible. Since starting the company in October of 2017, we’ve raised $23M+ in capital, went through the Techstars accelerator, have relationships with MassMutual, Charles Schwab, Fidelity, Fifth Third Bank, AARP, Acorns (and more), completed the first electronic Will in history, and have helped over 160k+ Americans kickstart their estate plan.

Prior to Trust & Will, I served as Founder & CEO of Industry, a ‘LinkedIn’ for the service and hospitality industry, where we took the company from idea to helping tens of thousands of hospitality professionals move up in their careers. We raised millions in venture capital, grew our team to 25+, and served customers in more than a dozen markets across the country. And at home, Cody is married, a father to a daughter, a dog dad, and loves to cook, workout, and mentor other entrepreneurs in his spare time.