A conversation with Nir Eyal, bestselling author of Hooked and Indistractable

Wed, Oct 28, 2020, 8:00 PM (GMT-3)

About this event

Nir Eyal is the author of two yellow books on the shelf today. He is an author having reached National and Wall Street Journal Best-Seller status. 

The first of the two we will discuss resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies -- for societal good. 

We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.

Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome. 

In the latter portion of this chat, we will learn about traction and DIS-traction, the difference between an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused. 

As entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. If not for your business, tune in for yourself. 


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  • Nir Eyal

    Nir Eyal

    Author, Hooked

    Read More
  • Mentors

  • Ricardo Silva

    Ricardo Silva

    Startup Grind Santiago


  • Carla Muttoni

    Carla Muttoni

    Spring Up Technology


    See Bio
  • Past Speakers

  • Dave Martinez

    Dave Martinez

    Dave Martinez Ventures

    CEO / Founder

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  • Verónica Ruiz del Vizo

    Verónica Ruiz del Vizo

    Mashup Interactive Agency


    See Bio
  • Alexander Torrenegra

    Alexander Torrenegra


    CEO / Founder

    See Bio
  • Carla Muttoni

    Carla Muttoni

    Spring Up Technology


    See Bio
  • Phil Chen

    Phil Chen


    Decentralized Chief Officer

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  • Ivan Paez

    Ivan Paez

    Kappo Bike

    Founder / CEO

    See Bio
  • Panelists


    • Rafael Carbone

      Rafael Carbone

      Startup Grind


      See Bio
    • Salvador Molina

      Salvador Molina

      Startup Grind


      See Bio


    Wednesday, Oct 28
    8:00 PM - 11:00 PM (-03)

    Brought to you by

    • Luca Albertinazzi

      Luca Albertinazzi

      Startup Grind Stgo


      See Bio
    • Corey Hart

      Corey Hart

      Startup Grind

      Chapter Director

    • Kenneth Ip

      Kenneth Ip

      Startup Grind Richmond

      Chapter Director

    • Brian Park

      Brian Park

      Startup Grind Washington D.C.

      Chapter Director

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    • Marcel Barascout

      Marcel Barascout


      Host | Founder

    • Martin Moscosa

      Martin Moscosa

      Director & Entrepreneur

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