A conversation with Nir Eyal, bestselling author of Hooked and Indistractable

Oct 28, 2020, 11:00 PM – Oct 29, 2020, 2:00 AM

Nir Eyal is a behavioral scientist, best selling author, Stanford Graduate School of Business professor, a consultant at a variety of fast-growing tech companies, and an all-around great human being. Join us to learn how tech companies leverage psychology to make their products "sticky," as well as how to combat the habits that said companies have formed in you.

Virtual event

About this event

Nir Eyal is the author of two yellow books on the shelf today. He is an author having reached National and Wall Street Journal Best-Seller status. 

The first of the two we will discuss resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies -- for societal good. 

We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.

Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome. 

In the latter portion of this chat, we will learn about traction and DIS-traction, the difference between an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused. 

As entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. If not for your business, tune in for yourself. 




Check out what happened

Speaker

  • Nir Eyal

    Author, Hooked

Mentors

  • Ricardo Silva

    Startup Grind Santiago

    Mentor

  • Carla Muttoni

    Spring Up Technology

    Founder

Facilitators

  • Dave Martinez

    Dave Martinez Ventures

    CEO / Founder

  • Verónica Ruiz del Vizo

    Mashup Interactive Agency

    CEO

  • Alexander Torrenegra

    Torre.co

    CEO / Founder

  • Carla Muttoni

    Spring Up Technology

    Founder

  • Phil Chen

    HTC

    Decentralized Chief Officer

  • Ivan Paez

    Kappo Bike

    Founder / CEO

Panelists

  • Luca Albertinazzi

    Startup Grind Stgo

    Director

  • Justin Fodor

    Prosper Points & Focust.io

    Founder / CEO

Moderators

  • Rafael Carbone

    Startup Grind

    Co-Director

  • Salvador Molina

    Startup Grind

    Co-Director

Startups

When

When

October 28 – 29, 2020
11:00 PM – 2:00 AM UTC

Agenda

11:00 PMActividad de networking
12:00 AMFireside Chat
1:00 AMQ&A
1:30 AMAfter Party

Hosts

  • Luca Albertinazzi

    Startup Grind Stgo

    Director

  • Corey Hart

    Startup Grind

    Chapter Director

  • Kenneth Ip

    Startup Grind Richmond

    Chapter Director

  • Brian Park

    Startup Grind Washington D.C.

    Chapter Director

  • Marcel Barascout

    MBPodcast

    Host | Founder

  • Martin Moscosa

    Director & Entrepreneur

Organizers

  • Luca Albertinazzi

    Startup Grind

    Executive Director

  • Francisca Cuello

    Operation's Director

  • Kareen Guerra

    Team coach & Official Spokewoman

  • Rafael Carbone

    Co-Founder & Mentor

  • Felipe Oñate Aravena

    Jordan

    Head of Sales

  • Yanniela Angel

    Gael Cloud

    Content Manager

  • Ricardo Silva

    Cadia Startup Exchange

    Founder / Mentor