Nir Eyal is the author of two yellow books on the shelf today. He is an author having reached National and Wall Street Journal Best-Seller status.
The first of the two we will discuss resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies -- for societal good.
We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.
Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome.
In the latter portion of this chat, we will learn about traction and DIS-traction, the difference between an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused.
As entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. If not for your business, tune in for yourself.
Author, Hooked
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How …
Startup Grind Santiago
Mentor
Spring Up Technology
Founder
Ingeniera y MBA PUC, con una carrera que comienza como emprendedora a una edad temprana, además de desarrollar una carrera profesional paralela en áreas de estrategia, operaciones y tecnología.
Es fundadora y directora de Spring Up Technology, donde se construyen proyectos tecnológicos para corporaciones del Cono Sur con la oficina principal en Santiago de Chile, trabajando con startups y socios comerciales internacionales.
www.springup.tech
Fundadora de Space Robotics , proyecto que busca el desarrollo de robótica avatar con 2 características humanoides para su teleoperación para el desarrollo espacial. Este proyecto ha estado siendo acelerado por Singularity University 2019.
Actualmente estudiante en la Singularity University de Peter Diamandis, emprendedor en temas espaciales y fundador de la Universidad del espacio, y Xprize Foundation que ha tenido como profesor durante el 2019.
Viviendo en la actualidad entre San Francisco, Santiago y EU por los desarrollos tecnológicos. Desde 2015, Carla se ha centrado en el desarrollo de proyectos relacionados con la tecnología, logrando premios en los EE. UU.: Biomimicry Global Design Challenges. Estos desarrollos le han permitido una absorción constante de conocimiento en Silicon Valley, y a través del contacto con expertos mundiales en Tecnologías Exponenciales, disrupción y la comprensión de los grandes cambios que están ocurriendo todos los días.
Uno de sus intereses es el desarrollo social y empoderamiento femenino, donde ha sido asesora de ECHFRANCIA, una asociación de jóvenes doctorados chilenos.
Dave Martinez Ventures
CEO / Founder
Mashup Interactive Agency
CEO
Torre.co
CEO / Founder
Spring Up Technology
Founder
HTC
Decentralized Chief Officer
Kappo Bike
Founder / CEO
Dave Martinez, CEO and Founder of Dave Martinez Ventures:
Dave Martinez has been in the field of social media creation and production for more than 30 years and has worked in many different fields of media culture. Dave has always been providing the best culture media for musicians and businesses throughout South America as well as globally with great success since the beginning of time on a global market. As the founder and CEO of Dave Martinez Ventures, Dave developed and managed strategic networks and partnerships experienced in the fields that Dave Martinez Ventures provides, incorporating his extensive development history and statistics of facts. Dave Martinez Ventures was born and has been stable in the Bay Area, the Golden City of Technology. Allied in web development and business development with a humanity centered ideology and presenting a responsible attitude at all times makes Dave Martinez Ventures unique in the tech community.
Mission and vision:
Dave Martinez Ventures specializes in partnerships in the technological international field. We partner with startups and entrepreneurs from all over the world with high growth potential as well as the youth of today. We focus on empowering the young youth and women to reach a new perspective on the ecoscience environment and technological world that matters for a better tomorrow and the new generation.
Emprendedora, empresaria, estratega y creativo digital, YGL del Foro Económico Mundial y mamá
A sus 18 años fundó un medio impreso dedicado a la promoción de contenido cultural en el segmento juvenil. A los 20 años inició una agencia de mercadeo digital, siendo pionera en su país. En sus 20 años comenzó a llevar las marcas de bebidas de Pépsico. Al poco tiempo su agencia se convirtió en el aliado estratégico de compañías como DIAGEO, Nestlé, P&G, Pépsico, MasterCard, entre otros, para su comunicación digital y generación de contenido.
Abrió una unidad de apoyo en estrategia de comunicación digital para el sector público, prestando apoyo en distintos procesos electorales y gestión pública. Ha realizado campañas de concientización ciudadana y defensa de los derechos humanos.
En el 2018 inició una plataforma de educación en línea llamada Dar Learning, donde profesionales con más de 10 años de experiencia dictan cursos online para democratizar y dar mayor acceso a su conocimiento y experiencia. A través de Dar Learning otorgan más de 1000 becas al año a mujeres en situación vulnerable, para brindarles herramientas que las impulsen y apoyen a construir su libertad financiera.
En el 2019 recibió el premio Rising Stars del Consejo de Marketing de la Cultura Hispana de los Estados Unidos.
Profesora de estrategia digital y fundadora de un Bootcamp de entrenamiento online, donde se impulsa a creadores y emprendedores a entrenarse en práctica y ejecución de contenidos por 21 días, un programa que ya reúne 3138 alumnos en 2 meses de entrenamiento.
Alexander Torrenegra is a Colombian-American entrepreneur, inventor, and investor. He founded multiple companies including Torre, Voice123, and Bunny Studio. He is also one of the "shark" investors on the Sony's reality television series, Shark Tank Colombia. He was featured in MIT's list of Innovators Under 35 in 2012.
Torrenegra grew up in Bogotá, Colombia. In 1993, he founded Apache A-X Cybernetic Enterprises Limited at the age of 14. He attended La Salle University, Colombia and Florida International University. He graduated from Miami Dade College with a degree in Computer Science and is part of the Stanford University Leadership Program.
In 1998, Torrenegra moved to the United States. He met his wife, Tania Zapata, who was a voice actress, in Miami, Florida.[2] In 2000, they cofounded Torrenegra Labs. Torrenegra and his wife founded Voice123, which applied the concept of reverse auctions to the voiceover industry, in 2003. By 2007, the company passed $1 million in sales in 2007, and had approximately 150,000 voice actors registered and over 75,000 agency clients by 2016. In 2008, Torrenegra founded LetMeGo, a company focused on hotels competing for bookings. The company closed in 2011.
Torrenegra, his wife, and Lucho Molina founded Bunny Studio in 2012 with the launch of VoiceBunny, then renamed Bunny Studio, an API for professional human voices.
In 2013, he was part of a delegation of immigrant-entrepreneurs that met with President Barack Obama. He also works to improve government support for innovation in Colombia.
Ingeniera y MBA PUC, con una carrera que comienza como emprendedora a una edad temprana, además de desarrollar una carrera profesional paralela en áreas de estrategia, operaciones y tecnología.
Es fundadora y directora de Spring Up Technology, donde se construyen proyectos tecnológicos para corporaciones del Cono Sur con la oficina principal en Santiago de Chile, trabajando con startups y socios comerciales internacionales.
www.springup.tech
Fundadora de Space Robotics , proyecto que busca el desarrollo de robótica avatar con 2 características humanoides para su teleoperación para el desarrollo espacial. Este proyecto ha estado siendo acelerado por Singularity University 2019.
Actualmente estudiante en la Singularity University de Peter Diamandis, emprendedor en temas espaciales y fundador de la Universidad del espacio, y Xprize Foundation que ha tenido como profesor durante el 2019.
Viviendo en la actualidad entre San Francisco, Santiago y EU por los desarrollos tecnológicos. Desde 2015, Carla se ha centrado en el desarrollo de proyectos relacionados con la tecnología, logrando premios en los EE. UU.: Biomimicry Global Design Challenges. Estos desarrollos le han permitido una absorción constante de conocimiento en Silicon Valley, y a través del contacto con expertos mundiales en Tecnologías Exponenciales, disrupción y la comprensión de los grandes cambios que están ocurriendo todos los días.
Uno de sus intereses es el desarrollo social y empoderamiento femenino, donde ha sido asesora de ECHFRANCIA, una asociación de jóvenes doctorados chilenos.
Phil Chen treats entrepreneurial and venture investing endeavors as liberal art pursuits. In 2005, Phil began his career at an e-book start-up which culminated in the Alex Reader, that eventually became the Barnes & Noble Nook. Two years later, Phil joined HTC as product manager, building the first android phones on earth and launching the Facebook phone, the only phone co-branded with a social media internet company that also became the QQ/Tencent and Weibo phone in China. In 2015, Phil also joined Horizons Ventures as Advisor where he served as board director/observer for fifteen companies globally.
Startup Grind Stgo
Director
Prosper Points & Focust.io
Founder / CEO
Entrepreneur / Keynote Speaker / Advisor
Emprendedor serial nato, con experiencia en distintas Startups. Mis habilidades para la solución de problemas son indiscutibles
Co-Founder / COO Prosper Points
Startup Grind Scl Director
Vocado Ventures Advisor
Creativo, capaz de aplicarla acorde la visión que poseo en los objetivos planteados. Mi liderazgo, autenticidad e intuición me definen
Emotional Intelligence is the asset of the future EQ>IQ
Self-Awareness is the true path to success and happiness
Time is your limit, brain / soul your biggest asset
Versatile, enthusiastic and results-oriented entrepreneur. Carries a wide array of skills and involvement within the startup environment and is commonly recognized for effective leadership, recruitment expertise, and means to communicate. Possesses an innate ability to motivate others. Extremely familiar with B2B and SaaS landscape, while dominating in Spanish Language communication.
Ha dedicado los últimos años a proyectos vinculados a la industria de la innovación y emprendimiento. Trabajando en aceleradoras como Startup Chile, apoyando y acelerando a emprendedores de todo el mundo, y también trabajando con startups para el mundo corporativo, poniendo en práctica la innovación abierta con prestigiosas compañías del país.
Asesora constantemente a diversas startups.
Gran facilidad y habilidad en relaciones interpersonales.
Innovation | Business Developer | Sales Lead
Profesional de buena experiencia en el área comercial de la industria financiera y tecnológica.
Startup Grind SCL Co-Director
Gran visión de futuro que me permite aplicarla a a consecución de objetivos propuestos.
Startup Grind Stgo
Director
See Bio
Startup Grind
Chapter Director
Startup Grind Richmond
Chapter Director
Startup Grind Washington D.C.
Chapter Director
See Bio
MBPodcast
Host | Founder
Director & Entrepreneur
See Bio
Entrepreneur / Keynote Speaker / Advisor
Emprendedor serial nato, con experiencia en distintas Startups. Mis habilidades para la solución de problemas son indiscutibles
Co-Founder / COO Prosper Points
Startup Grind Scl Director
Vocado Ventures Advisor
Creativo, capaz de aplicarla acorde la visión que poseo en los objetivos planteados. Mi liderazgo, autenticidad e intuición me definen
Emotional Intelligence is the asset of the future EQ>IQ
Self-Awareness is the true path to success and happiness
Time is your limit, brain / soul your biggest asset
Brian is a startup evangelist, advisor, and angel investor. He is currently the Director of Product at Real Time Cases, an EdTech startup based in DC. He is also the director for Startup Grind DC and Executive-In- Residence at the AOL Fishbowl Labs. He was also formerly the global COO of Startup Grind and has started three previous startups.
Tech and educational community leader and speaker, with a passion for product and helping others, inspiring and educating others to thrive.
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Martin Moscosa is a product and community leader with a background in tech and education. He was the director of the Academy at Wizeline, Mexico's leading startup, where he developed tech programs and partnerships to create advanced generations of technologists in the emerging markets in Mexico, Vietnam, Thailand.
At Tec de Monterrey -LatAm's leading technical University and among the best 160 in the world and ranked as top 5 in LinkedIns Top Attractors list- Martin was able to inspire younger generations to aim for greater opportunities by rekindling the relationship with top tech companies such as Microsoft, Google and Facebook among others and increasing by over 200% the number of students applying and landing a job in such companies. Also inspired students to pursue their dreams through entrepreneurship.
Prior to his corporate life, Martin was an entrepreneur with startup Epicnest one of the first tech coworking spaces in Guadalajara, going from 178sqmt (583sqft) to over 1,000sqmt (3,300sqft) in less than a year. A thriving space that has helped hundreds of entrepreneurs and startups in the past years to kickstart their projects.
In his free time, he runs Startup Grind in Guadalajara one of the biggest startup communities in the world -with prescence in over 600 cities and 125 countries - supported by Google for Startups. Martin has connected and inspired over 4,000 members locally; through his network, he has invited and made connections with key members in the ecosystem such as Santiago Zavala (500 Startups), Gabriel Charles (Wayra), Jose Rodriguez (Bitso) and others.
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Photography and Video editing are some of his hobbies, he is a cat person who is always up for a cup of coffee or tea looking to help others.
Follow Martin!
Youtube || Instagram || Twitter || Medium || LinkedIn || mmoscosa.com
Prosper Points
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