Bryan Choo is the Founder and Managing Director of TheSmartLocal, one of Singapore’s largest and fastest growing independent publishers.
TheSmartLocal focuses on travel and lifestyle content for Singaporeans, providing trusted hyper-local information on what to do both in and out of Singapore.
It has quickly grown to become one of the largest publications in Singapore for travel and lifestyle content since its inception in 2012.
What makes TheSmartLocal special is that it is a creative agency, production house and media outlet all rolled into one; allowing brands a single point of contact for campaigns that are managed from start to finish and published on their channels.
With a team of over 80 employees, the company operates four different publishing channels (such as Eatbook.sg and Zula.sg), that combined reach over 3 million people each month.
Bryan Choo is the Founder and Managing Director of TheSmartLocal.
Combining his passion for travel, food, writing and film making, Bryan launched TheSmartLocal from his bedroom in 2012.
Bryan enjoyed using other popular travel sites, but found the reviews were increasingly written by foreigners and thus misrepresentative of the true local experience.
He felt it was locals who knew their country best, but there was no portal that provided a true local voice. Hence, TheSmartLocal was created and has since grown to become one of Singapore’s most visited travel and lifestyle portals.